Knowland now offers a new package for smaller hotels called Limited Space, Unlimited Potential. Designed for hotels with less than 6,000 square feet of total meeting space, this new package addresses the needs of smaller hotels, arming them with the tools to better compete for new group business.
"While Knowland currently serves this segment, the launch of SmartSearch, the most innovative, hospitality-focused search engine available today, made this package possible,” VP of Product Kristi White said in a statement. “It provides even greater value to our small hotel customers where sales staff is limited. It gives them another 'set of hands' by making it easy to source and win 'best-fit' groups based on the attributes of each hotel in the segment.”
With more than 450,000 small events within the Knowland dataset, the SmartSearch engine allows smaller hotels to find and filter groups on catering needs, number of meeting days, estimated number of attendees, meeting space used and more. After identifying the right groups to prospect, SmartSearch further arms group sales teams with the relevant information about past events.
Knowland allows smaller hotels to hunt outside their traditional, local comp sets and to optimize revenue by booking group business sourced directly over costly third-party sources.