What is Knowland’s Insight?
Insight is a powerful meetings search tool and historical meetings and events database that enables your sales teams to proactively find new groups based on only parameters that matter to you, such as:
- Specific industry segments
- Event dates and locations
- Square footage used
- Number of attendees
As your hotel’s parameters evolve, Insight’s flexible design can grow and adapt with shifts in your group sales focus.
Our promise to you
Insight frees your sales team from relying on reactionary selling so you can proactively prospect and increase group revenue. Knowland’s global historical data broadens your view of potential group opportunities to a wider scope of meetings and events. This creates a competitive advantage by leading you to groups that profile well for your property that your competitors aren’t finding.
Customize advanced searches or search by common categories, such as group HQ location, directly from your homepage.
Comp set builder
Turn the traditional “comp set” on its head. Use the comp set builder to create and manage your own comp sets using any properties you choose.
Verified planner contacts
Detailed planner contact info is linked to many groups and events in the database, so you know exactly who to reach out to.
Dynamic event calendar
Get an organized view of which days groups are meeting in any of your custom comp sets. Plus, access images of the actual readerboards.
Check out current competitor group activity at a glance. Stay updated by getting reports emailed directly to you.
Access all historical in-depth research Knowland has performed on select groups, including additional details on planner contact info.
Opt for the full historical search capabilities, unlimited comp sets, and flexibility of Insight with our Essential package. This powerful option allows you to grow and change your search parameters as your needs evolve in order to optimize your lead generation for group business.
If a lighter version is better for you, slim down to the Basic package to get historical event details for up to five competitor properties.