Drive group revenue by proactively targeting new opportunities that match the profile of groups you want.

What is Knowland’s Insight?

Insight is a powerful meetings search tool and historical meetings and events database that enables your sales teams to proactively find new groups based on only parameters that matter to you, such as:

  • Specific industry segments
  • Event dates and locations
  • Square footage used
  • Number of attendees

As your hotel’s parameters evolve, Insight’s flexible design can grow and adapt with shifts in your group sales focus.

Our promise to you

Insight frees your sales team from relying on reactionary selling so you can proactively prospect and increase group revenue. Knowland’s global historical data broadens your view of potential group opportunities to a wider scope of meetings and events. This creates a competitive advantage by leading you to groups that profile well for your property that your competitors aren’t finding.


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With Insight, you can take control of your prospecting instead of settling only for the groups that come to you. Proactively search within and beyond your market for groups that match the profile you’re looking for with easy-to-use, interactive features.

Timesaving searches

Customize advanced searches or search by common categories, such as group HQ location, directly from your homepage.

Comp set builder

Turn the traditional “comp set” on its head. Use the comp set builder to create and manage your own comp sets using any properties you choose.

Verified planner contacts

Detailed planner contact info is linked to many groups and events in the database, so you know exactly who to reach out to.

Dynamic event calendar

Get an organized view of which days groups are meeting in any of your custom comp sets. Plus, access images of the actual readerboards.

Interactive dashboard

Check out current competitor group activity at a glance. Stay updated by getting reports emailed directly to you.

In-depth research

Access all historical in-depth research Knowland has performed on select groups, including additional details on planner contact info.

Insight Packages

Opt for the full historical search capabilities, unlimited comp sets, and flexibility of Insight with our Essential package. This powerful option allows you to grow and change your search parameters as your needs evolve in order to optimize your lead generation for group business.

If a lighter version is better for you, slim down to the Basic package to get historical event details for up to five competitor properties.

Help Center

As a Knowland customer, whenever you have questions about using Insight, you can access the Help Center. Here, you’ll find tons of tips and tricks on topics ranging from password resets to running reports. Simply search for what you’re looking for. The Help Center will help you find answers.
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Client Care

Insight’s user-friendly interface is designed to help you navigate easily. But if you need a hand (or a live person), Knowland’s Client Care team is always here to support you. They’re our experts on product features, usage, and training. With one call or email, you can get personalized service from the team or your account manager.
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Want to see how Insight can change the game for you?

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