Insight, Knowland’s lead-generation platform, uses a vast meetings & events database to help group sellers identify key potential business opportunities that drive revenue


Explore the Insight product family:


Insight Basic

Insight Essential

Insight Elite


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With Insight, you can take control of your prospecting instead of settling only for the groups that come to you. Proactively search within and beyond your market for groups that match the profile you’re looking for with easy-to-use, interactive features.


Timesaving searches

Customize advanced searches or search by common categories, such as group HQ location, directly from your homepage.

Comp set builder

Turn the traditional “comp set” on its head. Use the comp set builder to create and manage your own comp sets using any properties you choose.

Verified planner contacts

Detailed planner contact info is linked to many groups and events in the database, so you know exactly who to reach out to.

Dynamic event calendar

Get an organized view of which days groups are meeting in any of your custom comp sets. Plus, access images of the actual readerboards.

Interactive dashboard

Check out current competitor group activity at a glance. Stay updated by getting reports emailed directly to you.

In-depth research

Access all historical in-depth research Knowland has performed on select groups, including additional details on planner contact info.

Insight Basic View

Insight Basic

Insight Basic, the lightest version of Knowland’s Insight, helps you keep tabs on up to 5 competitors so you can benchmark against their performance.


View competitor activity and get history on the groups that met in those properties.

Data beyond comp set hotels (up to 5 properties) unavailable with Insight Basic.

Insight Essential View

Insight Essential

Insight Essential, Knowland’s powerful meetings and events search tool, enables your sales team to identify better-qualified business opportunities to drive revenue. Monitor group activity of unlimited competitors in any market through searches and reports.


Insight’s flexible design can adapt to accommodate your goals and needs as your group sales parameters evolve.


find qualified groups for your need periods


elevate conversations with meeting planners


view actual competitor activity


report on market & property activity


Insight Elite View

Insight Elite

Insight Elite revolutionizes group prospecting by taking away the heavy lifting. This intuitive lead-generating platform proactively finds, qualifies, and presents group opportunities that are specifically scored for your property. Using the same vast Knowland database as the other Insight products, Elite does the searching and qualifying for you and includes unlimited searches, reports, and group history.


Best-fit future opportunities are automatically scored and presented to you so you can act quickly on highly qualified events for your need periods.


save time prospecting & triaging


focus on better qualified groups


increase conversion rates


have more dynamic conversations with planners


Lead-Serving Technology

Insight Elite leverages powerful algorithms to analyze group booking patterns and identify qualified meeting opportunities that match your property’s needs based on a group’s past buying behavior.

This new technology directs your focus to more qualified potential business by searching through Knowland’s large historical database of group meetings and events for you and presenting property-specific group opportunities you might otherwise miss.

Want to learn more? Read about this prescriptive solution technology here.

Insight Elite View

7 booking preference characteristics are used to match and deliver opportunities to your hotel.

Insight Packages

Help Center

As a Knowland customer, whenever you have questions about using Insight, you can access the Help Center. Here, you’ll find tons of tips and tricks on topics ranging from password resets to running reports. Simply search for what you’re looking for. The Help Center will help you find answers.

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Client Care

Insight’s user-friendly interface is designed to help you navigate easily. But if you need a hand (or a live person), Knowland’s Client Care team is always here to support you. They’re our experts on product features, usage, and training. With one call or email, you can get personalized service from the team or your account manager.

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Want to see how Insight can change the game for you?


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