INSIGHT
Insight, Knowland’s lead-generation platform, uses a vast meetings & events database to help group sellers identify key potential business opportunities that drive revenue
Explore the Insight product family:
Schedule a demo
With Insight, you can take control of your prospecting instead of settling only for the groups that come to you. Proactively search within and beyond your market for groups that match the profile you’re looking for with easy-to-use, interactive features.
Timesaving searches
Customize advanced searches or search by common categories, such as group HQ location, directly from your homepage.Comp set builder
Turn the traditional “comp set” on its head. Use the comp set builder to create and manage your own comp sets using any properties you choose.Verified planner contacts
Detailed planner contact info is linked to many groups and events in the database, so you know exactly who to reach out to.Dynamic event calendar
Get an organized view of which days groups are meeting in any of your custom comp sets. Plus, access images of the actual readerboards.Interactive dashboard
Check out current competitor group activity at a glance. Stay updated by getting reports emailed directly to you.In-depth research
Access all historical in-depth research Knowland has performed on select groups, including additional details on planner contact info.
Insight Basic
Insight Basic, the lightest version of Knowland’s Insight, helps you keep tabs on up to 5 competitors so you can benchmark against their performance.View competitor activity and get history on the groups that met in those properties.
Data beyond comp set hotels (up to 5 properties) unavailable with Insight Basic.
Insight Essential
Insight Essential, Knowland’s powerful meetings and events search tool, enables your sales team to identify better-qualified business opportunities to drive revenue. Monitor group activity of unlimited competitors in any market through searches and reports.find qualified groups for your need periods
elevate conversations with meeting planners
view actual competitor activity
report on market & property activity
Insight Elite
Insight Elite revolutionizes group prospecting by taking away the heavy lifting. This intuitive lead-generating platform proactively finds and presents group opportunities that are specifically qualified for your property. Using the same vast Knowland database as the other Insight products, Elite does the searching and qualifying for you and includes unlimited searches, reports, and group history.save time prospecting & triaging
focus on better qualified groups
increase conversion rates
have more dynamic conversations with planners
Lead-Serving Technology
Insight Elite is powered by Knowland’s lead serving technology, which uses powerful algorithms to analyze group booking patterns and identify qualified meeting opportunities that match your hotel’s needs based on a group’s past buying behavior.
This new technology directs your focus to more qualified potential business by searching through Knowland’s large historical database of group meetings and events for you and presenting property-specific group opportunities you might otherwise miss.
Want to learn more? Read about this prescriptive solution technology here.
Help Center
As a Knowland customer, whenever you have questions about using Insight, you can access the Help Center. Here, you’ll find tons of tips and tricks on topics ranging from password resets to running reports. Simply search for what you’re looking for. The Help Center will help you find answers.
Client Care
Insight’s user-friendly interface is designed to help you navigate easily. But if you need a hand (or a live person), Knowland’s Client Care team is always here to support you. They’re our experts on product features, usage, and training. With one call or email, you can get personalized service from the team or your account manager.
