London meetings industry trends: Regional update for Q3 2026

London’s next group opportunity could come from a different industry.

Corporate meetings are taking a bigger share of London’s business. They accounted for 77.4% of Q3 activity, up from 72.8% in the comparison period. But the next prospecting opportunity goes beyond the usual accounts.

Knowland’s Q3 2026 report explores the industries gaining momentum, the demand sources under pressure, and what those changes mean for your hotel’s sales strategy.

Inside the report:

• The core of London’s demand. Consulting led industry activity at 14.3%, followed by training and education at 12.6% and technology at 11.6%.
• New sectors to explore. Transportation and aerospace recorded strong year-over-year growth, broadening the prospecting landscape.
• Where to adjust your approach. Training and education demand declined 34.8% year over year, reinforcing the need for targeted outreach and tailored offers.

Download the report to understand London’s changing meetings mix and identify where to focus your next group sales campaign.