Changing the way customers sell group business.
Checkout our interactive snapshot of regional trends in group.
The Knowland Advantage.
We believe there is a better way to sell group business.
The Knowland solutions empower our customers to win more share, optimize revenue strategies, and accelerate sales cycles.
Empowering our customers to sell smarter
Knowland Verified Data
The industry’s largest historical database of actualized events
Group data. Market statistics. Lead generation.
Our suite of hospitality solutions harnesses the power of data and analytics to help our customers in the group and meetings marketplace know their buyers and win.
Group booking patterns
Actionable and scored leads
Knowland Verified Event Information
Planner buying behavior
Detail comp set builder
Knowland Insights – for Hotel Properties
Search our database to proactively target new group business and gain insight into groups’ past booking patterns that match your property’s profile and need periods to win more share and maximize your revenue.
Knowland Market Analytics – for Above Property Management
Optimize portfolio revenue-growth strategies with a data-driven approach using group and brand activity data and analytics in any given market.
Knowland TAP Solutions – for Convention Centers and Visitor Bureaus
Make better decisions and hone your sales strategy with our industry-trusted reports on past and future group booking data provided by CVBs and contributing hotels.
See why thousands of customers trust Knowland to sell smarter and maximize their revenue
the best prospecting tool
“Knowland is one of the most effective sales tools I have in performing my job. As a convention sales manager at my bureau, I’ve been using Knowland for 2.5 years and uncover new business on a regular basis. Like anything, if you use it enough the value become quite obvious. How on earth would a one person, prospecting alone, be able to uncover such information on a regular basis? Thankfully, we have Knowland for that and it’s the best prospecting tool I’ve got!”
Convention Sales Manager, Ann Arbor Area CVB
“Along with outstanding customer support and training, Knowland provides an array of tools that allow us to understand what business exists within our comp set [as well as]… in-depth research on groups we are not familiar with. We have been highly successful being able to obtain new incremental business….”
Executive Director, Peppermill Resort Spa Casino
ROI is endless
“We’ve been using [Insight] for 4 months and acquired $112,138 worth of business for this and next year. When this product is used to its potential, the ROI is endless!”
Comfort Inn University Center
uncover a substantial amount of business
“Knowland is a great tool… I’ve been able to uncover a substantial amount of business from soliciting meetings on the reports I review daily…. Knowland is also a great ‘check and balance’ as there are occasions when I note a meeting that convened at a competitive property and my hotel was not sourced. This enables me to determine the reason and make certain we’re included in the bid process always moving forward….”
Business Development Manager, Hilton