We are here to help.

Learn the impact of COVID-19 on hotel group business and how to prepare for recovery.

Changing the way customers sell group business.

Checkout our interactive snapshot of regional trends in group.

The Knowland Advantage.

We believe there is a better way to sell group business.

The Knowland solutions empower our customers to win more share, optimize revenue strategies, and accelerate sales cycles.

Empowering our customers to sell smarter

Knowland Verified Data
The industry’s largest historical database of actualized events

16,912,621

Events

7,234

Hotels

827,762

Organizations

99,855

Contacts

Group data. Market statistics. Lead generation.

Our suite of hospitality solutions harnesses the power of data and analytics to help our customers in the group and meetings marketplace know their buyers and win.

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Group booking patterns

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Market benchmarking

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Actionable and scored leads

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Knowland Verified Event Information

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Planner buying behavior

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Detail comp set builder

Solutions

Knowland – for Hotel Properties

Search our database to proactively target new group business and gain insight into groups’ past booking patterns that match your property’s profile and need periods to win more share and maximize your revenue.

Learn More

Knowland Market Analytics – for Above Property Management

Optimize portfolio revenue-growth strategies with a data-driven approach using group and brand activity data and analytics in any given market.

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Knowland TAP Solutions – for Convention Centers and Visitor Bureaus

Make better decisions and hone your sales strategy with our industry-trusted reports on past and future group booking data provided by CVBs and contributing hotels.

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See why thousands of customers trust Knowland to sell smarter and maximize their revenue

the best prospecting tool

“Knowland is one of the most effective sales tools I have in performing my job. As a convention sales manager at my bureau, I’ve been using Knowland for 2.5 years and uncover new business on a regular basis. Like anything, if you use it enough the value become quite obvious. How on earth would a one person, prospecting alone, be able to uncover such information on a regular basis? Thankfully, we have Knowland for that and it’s the best prospecting tool I’ve got!”
Doug Bienenfeld
Convention Sales Manager, Ann Arbor Area CVB

outstanding

“Along with outstanding customer support and training, Knowland provides an array of tools that allow us to understand what business exists within our comp set [as well as]… in-depth research on groups we are not familiar with. We have been highly successful being able to obtain new incremental business….”
Patrick Flynn
Executive Director, Peppermill Resort Spa Casino

ROI is endless

“We’ve been using [Knowland] for 4 months and acquired $112,138 worth of business for this and next year. When this product is used to its potential, the ROI is endless!”
Elijah Hammonds
Comfort Inn University Center

uncover a substantial amount of business

“Knowland is a great tool… I’ve been able to uncover a substantial amount of business from soliciting meetings on the reports I review daily…. Knowland is also a great ‘check and balance’ as there are occasions when I note a meeting that convened at a competitive property and my hotel was not sourced. This enables me to determine the reason and make certain we’re included in the bid process always moving forward….”
Paul Cahill
Business Development Manager, Hilton