Driving revenue with meetings market intelligence
Group data. Market statistics. Lead generation.
Knowland’s products help you find meetings and events that meet your group revenue maximization goals, understand trends in the market, and tap into undiscovered opportunities.
Reliable contact data
Planner buying behavior
Group booking patterns
Insight: Lead Generation for group business
Proactively target new group business and gain insight into groups’ past booking patterns. Intuitive search functions combine with historical event details to bring you actionable data on groups and properties.
Market Analytics: A group sales strategy solution
Optimize portfolio revenue-growth strategies with the first objective view of actualized group and brand activity in any given market. Drive the direction and development of your group sales strategy using trends and statistics.
the best prospecting tool
“Knowland is one of the most effective sales tools I have in performing my job. As a convention sales manager at my bureau, I’ve been using Knowland for 2.5 years and uncover new business on a regular basis. Like anything, if you use it enough the value become quite obvious. How on earth would a one person, prospecting alone, be able to uncover such information on a regular basis? Thankfully, we have Knowland for that and it’s the best prospecting tool I’ve got!”
Convention Sales Manager, Ann Arbor Area CVB
“Along with outstanding customer support and training, Knowland provides an array of tools that allow us to understand what business exists within our comp set [as well as]… in-depth research on groups we are not familiar with. We have been highly successful being able to obtain new incremental business….”
Executive Director, Peppermill Resort Spa Casino
ROI is endless
“We’ve been using [Insight] for 4 months and acquired $112,138 worth of business for this and next year. When this product is used to its potential, the ROI is endless!”
Comfort Inn University Center
uncover a substantial amount of business
“Knowland is a great tool… I’ve been able to uncover a substantial amount of business from soliciting meetings on the reports I review daily…. Knowland is also a great ‘check and balance’ as there are occasions when I note a meeting that convened at a competitive property and my hotel was not sourced. This enables me to determine the reason and make certain we’re included in the bid process always moving forward….”
Business Development Manager, Hilton