Driving revenue with meetings market intelligence

Group data. Market statistics. Lead generation.

Knowland’s products help you find meetings and events that meet your group revenue maximization goals, understand trends in the market, and tap into undiscovered opportunities.

Reliable contact data

Planner buying behavior

Group booking patterns

Market benchmarking

Actionable leads

Educational resources

Knowland Data






Insight: Lead Generation for group business

Proactively target new group business and gain insight into groups’ past booking patterns. Intuitive search functions combine with historical event details to bring you actionable data on groups and properties.

Learn More

Market Analytics: A group sales strategy solution

Optimize portfolio revenue-growth strategies with the first objective view of actualized group and brand activity in any given market. Drive the direction and development of your group sales strategy using trends and statistics.

Learn More

Customer Stories


How an industry expert built a proactive sales team with Insight and executed a 15-city campaign


How a Wisconsin hotel & convention center used Insight to book more than $100,000 of new business in one year


How a meeting professional views venue options & what influences decisions on location, size & brand


How a National Sales Manager dives into new markets to uncover fresh opportunities

the best prospecting tool

“Knowland is one of the most effective sales tools I have in performing my job. As a convention sales manager at my bureau, I’ve been using Knowland for 2.5 years and uncover new business on a regular basis. Like anything, if you use it enough the value become quite obvious. How on earth would a one person, prospecting alone, be able to uncover such information on a regular basis? Thankfully, we have Knowland for that and it’s the best prospecting tool I’ve got!”

Doug Bienenfeld
Convention Sales Manager, Ann Arbor Area CVB


“Along with outstanding customer support and training, Knowland provides an array of tools that allow us to understand what business exists within our comp set [as well as]… in-depth research on groups we are not familiar with. We have been highly successful being able to obtain new incremental business….”

Patrick Flynn
Executive Director, Peppermill Resort Spa Casino

ROI is endless

“We’ve been using [Insight] for 4 months and acquired $112,138 worth of business for this and next year. When this product is used to its potential, the ROI is endless!”

Elijah Hammonds
Comfort Inn University Center

uncover a substantial amount of business

“Knowland is a great tool… I’ve been able to uncover a substantial amount of business from soliciting meetings on the reports I review daily…. Knowland is also a great ‘check and balance’ as there are occasions when I note a meeting that convened at a competitive property and my hotel was not sourced. This enables me to determine the reason and make certain we’re included in the bid process always moving forward….”

Paul Cahill
Business Development Manager, Hilton