Know the market. Target with insight. Book with confidence.

Maximize revenue with the industry’s most trusted source of actualized event data. Knowland by Cendyn empowers hospitality sales teams to identify high-value accounts, uncover real demand, and convert faster — all through intelligence-driven, account-based selling.

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Improve sales results across hospitality

Hotels

Robust data analytics, account insights, and easy-to-use interface put hoteliers in control of total account revenue and help drive profits from group, meeting space, corporate, and catering.

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Above Property

Get deep analysis and competitive positioning in a unified view across all properties to improve asset performance, grow market share, and close more deals.

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Destinations

Leverage Knowland’s market intelligence to attract events and groups to your city, monitor competitive markets, and drive business for local hotels and convention centers

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Empowering our customers

The industry’s largest historical database of actualized events

18M+

Events

7599

Hotels

844867

Organizations

214895

Contacts

Group data. Market statistics. Lead generation.

Our suite of hospitality solutions harnesses the power of data and analytics to help our customers in the group and meetings marketplace know their buyers and win.

Group booking patterns

Uncover trends in group business across seasons, markets, and segments to plan proactively and close deals faster.

Actionable and targeted leads

Get access to qualified group prospects tailored to your property’s strengths, saving your team time and boosting conversions.

Planner buying behaviour

Understand what matters most to event planners—from meeting length to timing to other preferences—so you can position your property more effectively.

Market benchmarking

Compare your group performance against local and national competitors to uncover growth opportunities and adjust strategy.

Verified event information

Rely on real, vetted data to build trust, craft informed outreach, and tailor your offers with precision.

Detail comp set builder

Customize competitor sets with ease to evaluate how your property stacks up—and where you can win more business.

The ultimate sales toolkit
for hospitality teams

Top opportunities for your property

Use our robust meeting search engine to curate a prioritized list of accounts most likely to book with your hotel to save time and increase win rates.

Booking analysis

Assess account booking history to evaluate fit for your property and need periods. Prioritize inbound leads for total revenue potential based on an account’s past behaviors.

In-depth market insights

Leverage market intelligence to benchmark property performance against market KPIs and analyze shifts in meeting size to inform sales strategy.

Competitive calendar

Monitor weekly group bookings by account and event in an easy-view calendar to identify opportunities based on competitor activities and market trends.

Account loyalty and alerts

Monitor lost business, know when target accounts book with a competitor, or in your market. Flag at-risk accounts and identify opportunities to increase share from competitors

Company contact data

Initiate sales outreach with company contacts and the latest account insights to turn a cold call into a warm one and personalize the conversation to build rapport.

Knowland has truly revolutionized the way I approach business development. With its intuitive interface and powerful search capabilities, I’ve been able to uncover valuable leads in a fraction of the time it used to take me.

Jerry Bettis
VP Commercial Strategy, PHMI Group

If you aren’t using Knowland to prospect, you are leaving money on the table. In 2023, we confirmed almost $150,000 in new revenue using Knowland. It enabled us to identify and understand the accounts meeting in our market, helping us to exceed our goals.

Allen Oakley
Director of Sales and Marketing, Lynnwood Convention Center

Knowland helps me stay informed with how my competition is performing and gauge how we are doing by comparison. Using Knowland, I am able to target business in the market and dominate share over the comp set. Knowland is our most effective prospecting tool!

George Robinson
CMP, Director of Event Sales, Atlanta Marriott Northwest at Galleria

Coming to a new market, I didn’t have the market intelligence or awareness that a lot of my colleagues had. I didn’t know who or where to prospect. Knowland was and IS the answer. I use Knowland to pull and send reports to myself and the sales team to assist in prospecting efforts. Knowland has been a huge asset!

David Umlah
Director of Sales and Marketing, Hilton Greenville

The weekly comp report is amazing! Be sure you have that set up so you can see what business was in your area the prior week, so you can go solicit! Love love love Knowland!

Doreen Bennett
Sales Manager, Hyatt Regency Indianapolis

Knowland is an incredibly powerful tool for market research and prospecting. It enabled me to share shift two groups effectively. I also appreciate how this platform equips me with the market insights needed to confidently submit sales reports and participate in RevMax meetings.

Jayne Leahy
Senior Group Sales Manager, The Charter Hotel

Using Knowland, we’ve been able to identify and pursue new business opportunities more strategically. Tools like the Market Snapshot View and Weekly Calendar have helped us stay aligned with market activity and demand patterns, while the Account View and Property View have provided deeper insights into key targets.

Wuthiporn Naruemityarn, Ms. (Kay)
Assistant Director of Sales – MICE, The Landmark Bangkok

Our experience with the Knowland team at Cendyn has been consistently positive—from onboarding to ongoing support, they’ve been responsive, knowledgeable, and genuinely committed to helping us make the most of the platform.

Akshay Sood
Senior Director, Sales and Revenue & Sales, DAMAC Hotels & Resorts