Knowland

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Group Business Shows Most Significant Improvement in 2Q 2023

Get the latest updates from the Hospitality Group and Business Performance Index

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OPERA Sales & Event Management Integrates with Knowland

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Hottest Meeting Trends of 2023

See how hotel sales and catering leaders create new, engaging, and memorable experiences.

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Redefining the Meetings Landscape

Planners speak out about event experience, rising costs, and changing roles

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Market data to help your hotel sell more

Make understanding market performance part of your everyday sales strategy with Market Snapshot.

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Hyatt Expands Collaboration with Knowland

Focused on increasing group business market share

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Powered by the world’s largest events database, the Knowland Platform provides actionable insights that help hotels make better decisions to drive higher sales, increase profitability, and improve portfolio value.

Helping hotels increase meeting revenue and grow market share

Best-in-class analytics and data insights to source and win group business that best fits your hotel
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Imagine your entire portfolio's performance in one place

Get a unified view of your group business with Portfolio Capture
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Optimize sales productivity by understanding the total account revenue for each deal

Introducing Estimated Revenue Calculator, your very own personal revenue analyst
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The Knowland Difference.

We believe there is a better way to sell group business.

The Knowland solutions empower our customers to win more share, optimize revenue strategies, and accelerate sales cycles.

Empowering our customers to sell smarter

Knowland Verified Data
The industry’s largest historical database of actualized events

18,154,725

Events

7,599

Hotels

844,867

Organizations

214,895

Contacts

Group data. Market statistics. Lead generation.

Our suite of hospitality solutions harnesses the power of data and analytics to help our customers in the group and meetings marketplace know their buyers and win.

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Group booking patterns

Market benchmarking

Actionable and scored leads

Knowland Verified Event Information

Planner buying behavior

Detail comp set builder

Solutions

Knowland – for Hotel Properties

Search our database to proactively target new group business and gain insight into group contacts with past booking patterns that match your property’s profile and need periods to win more share and maximize your revenue.

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Knowland Portfolio Capture – for Above Property Management

Access data analysis and competitive positioning of group performance in a unified view across all properties in your portfolio to guide management strategy.

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Knowland Market Analytics – for Above Property Management

Optimize portfolio revenue-growth strategies with a data-driven approach using group and brand activity data and analytics in any given market.

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Knowland – for Convention Centers and Visitor Bureaus

Make data-driven decisions and hone your sales strategy with proven analytics and insights for CVBs and non-hotel meeting venues.

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See why thousands of customers trust Knowland to sell smarter and maximize their revenue

already paid for

“After only a few days of prospecting in a new market using Knowland, I was able to secure groups that have already paid for the cost of the platform.”
Tracy St. Martin
Director of Sales &Marketing, Best Western Premier Hotel at Fisher’s Landing

the best prospecting tool

“Knowland is one of the most effective sales tools I have in performing my job. As a convention sales manager at my bureau, I’ve been using Knowland for 2.5 years and uncover new business on a regular basis. Like anything, if you use it enough the value become quite obvious. How on earth would a one person, prospecting alone, be able to uncover such information on a regular basis? Thankfully, we have Knowland for that and it’s the best prospecting tool I’ve got!”
Doug Bienenfeld
Convention Sales Manager, Ann Arbor Area CVB

outstanding

“Along with outstanding customer support and training, Knowland provides an array of tools that allow us to understand what business exists within our comp set [as well as]… in-depth research on groups we are not familiar with. We have been highly successful being able to obtain new incremental business….”
Patrick Flynn
Executive Director, Peppermill Resort Spa Casino

ROI is endless

“We’ve been using [Knowland] for 4 months and acquired $112,138 worth of business for this and next year. When this product is used to its potential, the ROI is endless!”
Elijah Hammonds
Comfort Inn University Center