Knowland solutions for Convention Centers, Convention & Visitors Bureaus, Destinations Marketing Organizations and other venues enable you to focus your decision making and forecasting efforts on winning group business and to refine your long-term group sales and marketing strategy. Win the right deals at the right price, and consistently outperform competing destinations. Discover how we can help you.
With event tracking at more than 7,200 venues and 130+ convention centers in 200 of the busiest markets in the world, we have collected details on nearly 17 million events across nearly a million organizations. Insight enables you to leverage this vast store of historical booking data to find groups that are a great match for your city, to negotiate more adeptly, and to craft winning sales pitches.
The TAP Report delivers deep visibility into industry demand pace as far as 6 to 20 years out, and enables destination marketing organizations to create more accurate forecasts and set appropriate booking targets for their market. Created from future-looking data, these Reports serve as a tool for CVBs to share a realistic picture of market pressure and to help hotels support pricing and inventory initiatives to attract certain groups.
At IMEX America Carleigh Dworetzky, Director of Destination Solutions at Knowland was interviewed about the convention industry trends we see emerging - check it out!
Contact us today to find out how you can leverage the largest database of actualized events to win more group business!
Want accurate visibility into industry demand pace? Ready to hone your sales and marketing strategy, maximize revenue during peak times, and thrive during the slower periods? Need to optimize all of your inbound and outbound group sales activities? Request a demo to see how Insight Essential, the industry's most comprehensive database of actualized events and the TAP Report can help you achieve your goals.
Each month, Knowland collects a significant amount of data on forward-looking group demand across 60+ major North American markets. This data is provided by Convention and Visitor Bureaus (CVBs) that participate in Knowland’s TAP Report. It is unique in providing group room nights booking pace information across the entire multi-year future booking window. This data represents over 30 million annual room nights, and represents nearly 50% of the group business conducted by hotels across these markets.
We are committed to the success of our community and believe that by freely sharing some of this data in an aggregated form in our monthly Pace Navigator newsletters, we can help you anticipate what lies ahead and manage your business accordingly. We encourage you to share this resource with your peers!