Knowland makes winning more group business easier than ever for Convention Visitors Bureaus (CVBs) and Destination Marketing Organizations (DMOs). Discover how we can help you attract more groups, drive occupancy for local hotels, and grow local revenue.
Leverage Knowland’s destination intelligence to attract events and groups to your city, monitor competitive markets, understand industry trends, and drive hospitality business.
Our destination intelligence platform allows you to make informed decisions and boost your city’s economy. Discover how our tools enable DMO and CVB tourism through dynamic market data.
Fill convention centers, attract new business, and support member hotels and venues by tracking competitors in hundreds of markets. With access to detailed market trends and visibility on competitors, you can quickly shift market share and create compression.
Custom reports show where and when accounts book large events and offer insights into their preferences, booking history, and more. Optimize your marketing efforts, effectively network, host successful FAM trips, and win their business.
Our database of conferences, meetings, and events demonstrates how they’re brought to life. Understand where destination management comes into play in your marketing efforts. Strategize how local hospitality businesses such as hotels, conference centers, and event venues can benefit from your visitors’ bureau.
Get the strategic insights you need to connect with event planners, market your city, and build prosperous business relationships. Increase the economic impacts of events in your area with citywide programs or a continuous flow of group business.
“Knowland has helped us attract more group tourism than ever before to our east coast city!”
“I can see groups booking at competitor destinations that are an ideal fit for my market.”
“Knowland shows me the best “like markets” to target for helping member hotels acquire new business!”
See the trends as they unfold with Market Snapshot’s dynamic market intelligence dashboard.
Explore millions of conferences, conventions, and events in various market tiers, cities, and regions.
Discover new accounts with SmartSearch. A search tool designed to match you with the prospects best aligned with your destination.
Research valuable sales data points such as target account locations, booking preferences, and behavior to refine your real-time efforts.
Run scheduled reports to identify relevant events and account headquarters for effective field sales blitzing.
Inform your sales strategy with an eye on market trends, top industry segments, and markets by booking volume.
Learn how Knowland, the industry's premier database of actualized events, can help you reach your destination visitation and revenue goals.
Request an interactive tour to learn how your destination can dominate the meetings and events space.
Knowland works with hundreds of cities and regions of all sizes across North America, Asia, and Australia. From small towns to big cities, we provide data solutions any market tier can leverage, regardless of proximity to convention centers. Get in touch to find out if Knowland is right for your city.
Since retiring the TAP report, Knowland has expanded its features for CVBs and DMOs with tools like Market Snapshot and SmartSearch. Using Knowland Platform solutions, destination organizations can monitor movement in competitive markets and identify opportunities to drive tourism and grow revenue in their market. Speak to an expert to learn more about Knowland solutions for destinations.
Destination marketing involves promoting and advertising a specific location or destination. CVBs and DMOs work to highlight their unique attractions, amenities, and experiences to attract groups, business travelers, and event planners.
A familiarization (FAM) trip is an organized visit by CVBs and DMOs to promote and encourage future visits. It invites industry professionals, such as meeting planners or hotel managers, to experience the destination’s offerings, attractions, accommodations, and services firsthand.