White Papers
Knowland weighs in on industry trends and issuesUnderstanding Strategic Meetings Management Programs (SMMP) of Corporate Accounts
SMMP is an established stronghold in corporate America. Vendors who want a piece of the corporate market group meetings business need to understand SMMP or risk being left behind.
Prescriptive Solutions for Sourcing Group Business Opportunities that Match Hotel Needs
Emerging technology can start to do a lot of the heavy lifting for group sales teams. Big data is making it possible to create science that automatically matches hotels with meetings and deliver best-fit opportunities to them.