Hospitality Group and Business Performance Index

The industry’s top meeting, event and corporate market trend insights

Introducing the new Hospitality Group & Business Performance Index (HGBPI) – a comprehensive tool combining event data from Knowland with hotel booking data from Amadeus’ Demand360®, offering a comprehensive overview of industry activity across the U.S. Leverage the power of the Hospitality Group & Business Performance Index (HGBPI) to gain deep insights into the key drivers of hotel performance, and use these valuable insights to optimize your business strategies and stay one step ahead of the competition. Operators can now see how performance relates across business segments individually and collectively, by leveraging contributions from hospitality’s two top event data providers.

Easy-to-understand and action metrics of hotel performance

The next phase in the evolution of the Knowland Meeting Recovery Forecast, the HGBPI can be used as a tool to understand the dynamics between these four drivers of hotel performance: Group Rooms, Business Transient, GDS, and Event Volume.  These segments represent areas hoteliers can most easily control to influence demand mix and drive profitable revenue.

U.S. Group Business Delivers Higher Q1 Performance Year-Over-Year

Based on Q1 2024 – Updated quarterly as of March 31, 2024.

Want to Learn More?

Learn the trends for small-to-mid sized meetings. Know what is happening with your target industry groups and which industries are emerging. Understand the trends driving group revenue.

To deep dive into these quarterly trends by market segment, top industries, attendee distribution and more, click below.

You will be directed to the joint HGBPI page on the Amadeus Hospitality website.

What Makes this Index Unique?

Multiple Metrics

One strength of the Index is its reliance on the  segments that drive the bulk of business for American hotels.

Factor Weighting

Growth or declines in ADR can offset room night performance, providing a comprehensive view of revenue health.

Levers to Pull

Individual segment indices guides organizations on which segments can help to fill revenue gaps.

See how these metrics can guide your organization to grow revenue and profitability.

To learn more and sign up for quarterly reporting, go to the Hospitality Group and Business Performance Index.

You’ll be directed to the Index page on the Amadeus website.