Knowland provides group data and innovative technology that helps hotels, CVBs, and other venues drive revenue with meetings market intelligence. The Knowland database is the largest source of historical data on actualized events (MICE market) across all group segments available to the hospitality industry.

Knowland’s products enable competitive benchmarking, portfolio revenue-growth strategies, market share gains, increased RevPAR, group trend forecasting, and timesaving tactics for booking better-qualified group business.

Since it’s founding in 2004, Knowland has strived to increase transparency of the group market and deliver best-in-class sales solutions. Acting on behalf of the hospitality industry as a whole, as well as its customers, Knowland constantly grows and changes to meet clients’ evolving needs.



Create future business opportunities by understanding past group booking behaviors & patterns


Use the right tools to define market potential, target the most profitable group opportunities & increase market share


Identify new customers through trends & surprising insights enabled by layers of detailed research that fuel search & analytic capabilities


Expand your horizons with group data from all over the world, including 176 domestic US markets & 28 international markets

Knowland News

Knowland Acquires Philadelphia Reader Board, Inc.

Knowland continues growth path and welcomes Ken Simmons, founder of PRB.

Knowland Acquires Meeting Intelligence (HIS)

The two industry leaders in group and meeting intelligence join forces.

Omni Hotels & Resorts Renews Partnership with Knowland

Knowland remains preferred provider of meeting market intelligence to Omni Hotels & Resorts.

Knowland Releases New Groups and Meetings Market Analytics Platform

Knowland introduces group and meeting activity analysis platform to help enterprise-level management teams see the big picture of the group market.


Hotel Revenue Managers Tell All

How their jobs have changed, what makes a great RFP, and how Knowland can help (page 2).

Emerging Meeting Data Technology that will Help Hotels be More Strategic

How evolving mobile technology is transforming the world of group meetings data.

New Group Data Tool Defines Drivers of Meetings Business

Group data availability and analytics are growing and evolving, giving sales operations and revenue management teams plan strategically with a clearer picture of the group market.

Read more Knowland news here.

Meet Our Executive Team

Leslie Karr

VP, Client Services

Patricia Shea

Director, Enterprise Business Development

Amy Earn

Director, Human Resources