Knowland provides group data and innovative technology that helps hotels, CVBs, and other venues drive revenue with meetings market intelligence. The Knowland database is the largest source of historical data on actualized events (MICE market) across all group segments available to the hospitality industry.

Knowland’s products enable competitive benchmarking, portfolio revenue-growth strategies, market share gains, increased RevPAR, group trend forecasting, and timesaving tactics for booking better-qualified group business.

Since it’s founding in 2004, Knowland has strived to increase transparency of the group market and deliver best-in-class sales solutions. Acting on behalf of the hospitality industry as a whole, as well as its customers, Knowland constantly grows and changes to meet clients’ evolving needs.



Create future business opportunities by understanding past group booking behaviors & patterns


Use the right tools to define market potential, target the most profitable group opportunities & increase market share


Identify new customers through trends & surprising insights enabled by layers of detailed research that fuel search & analytic capabilities


Expand your horizons with group data from all over the world, including 176 domestic US markets & 28 international markets

Knowland News

Knowland Acquires Producer of TAP Report (SDR)

Two industry leaders in group and meeting intelligence join forces.

Knowland Acquires Competitive Marketing Exchange (CMX)

Chicago-based group data company joins with Knowland.

Unprecedented Lead Generation Technology Released by Knowland

Knowland redefines meetings and events sourcing with new prescriptive lead-generation solution.

Knowland Acquires Philadelphia Reader Board, Inc.

Knowland continues growth path and welcomes Ken Simmons, founder of PRB.


Hotel Revenue Managers Tell All

How their jobs have changed, what makes a great RFP, and how Knowland can help (page 2).

New Group Data Tool Defines Drivers of Meetings Business

Group data and analytics are growing and evolving, helping sales operations and revenue management teams plan strategically.

The Great Migration

Groups show shifting booking patterns toward smaller markets and chain scales.

Emerging Meeting Data Technology that will Help Hotels be More Strategic

How evolving mobile technology is transforming the world of group meetings data.

Looking Back at Q1 2017 Group Trend Review

An overview of major Q1 group trends in the context of market conditions.

Read more Knowland news here.

Meet Our Executive Team


Tim Hart


Steve Reiser

Executive Advisor

Leslie Karr

VP, Client Services

Patricia Shea

Director, Enterprise Business Development

Amy Earn

Director, Human Resources

Alexis Allen

Director, Enterprise Solutions