Knowland provides group data and innovative technology that helps hotels, CVBs, and other venues drive revenue with meetings market intelligence. The Knowland database is the largest source of historical data on actualized events (MICE market) across all group segments available to the hospitality industry.
Knowland’s products enable competitive benchmarking, portfolio revenue-growth strategies, market share gains, increased RevPAR, group trend forecasting, and timesaving tactics for booking better-qualified group business.
Since it’s founding in 2004, Knowland has strived to increase transparency of the group market and deliver best-in-class sales solutions. Acting on behalf of the hospitality industry as a whole, as well as its customers, Knowland constantly grows and changes to meet clients’ evolving needs.
Create future business opportunities by understanding past group booking behaviors & patterns
Use the right tools to define market potential, target the most profitable group opportunities & increase market share
Identify new customers through trends & surprising insights enabled by layers of detailed research that fuel search & analytic capabilities
Expand your horizons with group data from all over the world, including 176 domestic US markets & 28 international markets
Knowland introduces group and meeting activity analysis platform to help enterprise-level management teams see the big picture of the group market.
How their jobs have changed, what makes a great RFP, and how Knowland can help (page 2).
Group data availability and analytics are growing and evolving, giving sales operations and revenue management teams plan strategically with a clearer picture of the group market.