50 Million for Our Forests
Goal Achieved!


We are happy to say that the National Forest Foundation (NFF) achieved its fundraising goal of the 50 Million for Our Forests campaign to support reforestation planting in our forests. We were proud to be part of that campaign and look forward to watching the trees be planted through 2024. But there is still more work to be done in reforesting our National Forests. At Knowland, we understand the vital role our environment plays in creating and sustaining quality of life — for each of us and the industry. In 2024, Knowland is pleased support The Sapling Program.

A Commitment to Sustainability in Hospitality

As hoteliers emerged from the pandemic, one common concern was revealed for all – hoteliers, suppliers, planners and our clients alike. It is the care and protection of our environment.

Sustainability can take many forms from being mindful of not overconsuming resources, not polluting, and respecting local communities and workers. Our attention on the environment elevates the industry, our colleagues, partners and clients. Through our continued support, Knowland is helping plant over 1,000 trees through 2024. And we’d like to invite you to join us.

If you would like to learn more about the NFF to see how you can become involved or make a donation, visit https://www.nationalforests.org. Founded by Congress in 1991, the NFF works with the U.S. Forest Service to care for the 190-million-acre National Forest System.

As a nonprofit organization, the NFF works with people and corporations to help fund the restoration of national forests and grasslands. The trees planted support the World Economic Forum’s global movement to conserve, restore, and grow one trillion trees by 2030. Through 50 Million For Our Forests, the trees we plant in U.S. National Forests support this global movement.