Updated horizontal design provides an intuitive and efficient way to access features and functionality
ARLINGTON, Va. – July 31, 2024 – Knowland, the global leader in data-as-a-service insights for hotels, convention centers, and conference centers, today announced the launch of an enhanced user-friendly navigation infrastructure within its industry-leading platform. This update gives customers a more intuitive and efficient way to access features and functionality. The streamlined horizontal navigation bar, featuring simple icons and clear descriptions, empowers users to quickly access actionable insights and drive sales performance.
The enhancements to the navigation infrastructure represent a significant step forward in Knowland’s ongoing commitment to provide exceptional user experiences. This update previews the elevated user platform currently in development, which will deliver even greater efficiency and value to Knowland users. By fostering an intuitive user experience, Knowland empowers hotels, convention centers, and CVBs to unlock the full revenue potential of data-driven insights and advance total sales growth.
- Enhanced User Experience and Discoverability – The horizontal navigation bar offers a clear and predictable layout, making it easy for users to quickly find the information they need. By prominently displaying menu items by intelligence category, including accounts and events, competition, and markets, Knowland empowers users to explore different features and functionalities, maximizing the platform’s value and the user’s skill set.
- Increased Efficiency and Productivity – Users can now easily access frequently used functions, leading to faster task completion, simplified sales workflows, and efficient decision-making to drive sales performance. The streamlined navigation tailored to the user’s subscription level contributes to a positive user experience, fostering increased satisfaction and continued adoption of the Knowland platform by enterprise stakeholders, commercial strategists, sales leaders, and sellers.
- Improved Overall Performance Metrics – The most popular menu items are more prominent with clear, easy-to-understand visual icons and descriptions, such as the Weekly Calendar: See at a glance which accounts have been to your competitive set in a weekly calendar view. This leads to higher engagement with the platform’s full suite of features and improved overall platform retention. Faster access to critical account data translates to improved sales success rates and a competitive edge in the group business landscape.
Jeff Bzdawka, CEO of Knowland, said: “As the hotel sales models continue to evolve, hotel sales resources have broader market responsibilities and, as a result, less time to actively prospect. This new navigation is a direct response to these challenges. It is about empowering our users to focus on what matters most: building relationships and driving revenue. By quickly delivering the right information to their fingertips, we free them up for more productive selling time.”
ABOUT KNOWLAND
Celebrating its 20th year in 2024, Knowland is the world’s leading provider of data-as-a-service insights on meetings and events for hospitality. With the industry’s largest historical database of actualized events, thousands of customers trust Knowland to sell group smarter and maximize their revenue. Knowland operates globally and is headquartered just outside Washington, DC. To learn more about our solutions, visit www.knowland.com or follow us on X @knowlandgroup.
