Archives for February 2024

Knowland Reveals a Significant Lift in Data Usage by Conference and Convention Centers

As group business continues to escalate, sales teams with large-scale meeting space are using account insights to win new business ARLINGTON, Va., Feb. 29, 2024 — Today, Knowland, the world’s leading provider of data-as-a-service insights on meetings …

Knowland’s Journey: Two Decades of Excellence and Innovation

Knowland Celebrates 20 Years! This year, Knowland is proud to announce its 20th anniversary as we head into an exciting year of growth and expansion into new markets! We recognize that our success is firmly grounded in our ability to pivot when times …

Weekly Group Meetings and Events Stats, Week Ending February 17, 2024

President’s Day puts a slow down on meetings last week For the week ending February 17, 2024, the number of U.S. meetings and events dropped over last week likely in some part due to the holiday of Presidents Day. Corporate events share volume …

The misalignment of expectations

Today’s groups want more. More experience, more mindfulness and frankly, more “pizzazz.” As meeting planners contend with requests for unique wellness activities, memorable experiences, dramatic venues, or sustainable options, costs continue to …

5 Essential Tips When Selling to Meeting Planners

Do you find yourself having the same stale conversations when selling to meeting planners? Do you struggle to secure hotel group sales and leave conversations with planners feeling defeated or confused? If so, consider a new approach when selling to …

Weekly Group Meetings and Events Stats, Week Ending February 10, 2024

Slight pick up in meeting volume week over week For the week ending February 10, 2024, the number of U.S. meetings and events increased 3.6%. Corporate events share volume is 66.4%, with Education driving the dominant industry share at 27.2% for the …

How to Attract Groups to Your Convention Center

Convention centers are a vital part of the tourism industry, bringing in large groups of people for conferences, trade shows, and other events. However, with the rise of online booking platforms and competition from other venues, attracting group …

Event Budgeting

Under the best of circumstances, a meeting planner’s job is fraught with challenges. How does one choose the right destination, and venue(s) — not to mention food & beverage, educational content and entertainment — to meet or even exceed a …

Escalating Costs Drive Meetings to Secondary Cities

Meetings and events in secondary markets outpaced the traditional Top 25 markets in January, according to Knowland. One of the reasons has to do with costs.

6 Ways Sales Teams Can Increase Hotel Revenue in 2024

The hospitality industry has all but normalized with conferences, meetings, and private events returning to hotel properties. What hasn’t normalized for many hotels is the size of the sales team. It’s well known that hotel sales teams were reduced in …

Secondary Markets Beat the Top 25 in Meeting and Events Growth in January, Knowland Reports

Lexington leads secondary markets, while Nashville heads the Top 25 ARLINGTON, Va. — Feb. 8, 2024 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reported meetings and events in secondary …

Weekly Group Meetings and Events Stats, Week Ending February 3, 2024

February starts the month down slightly For the week ending February 3, 2024, the number of U.S. meetings and events decreased 8.8%. Corporate events share volume is 67.2%, with Education driving the dominant industry share at 27.2% for the week, …