February starts the month down slightly
For the week ending February 3, 2024, the number of U.S. meetings and events decreased 8.8%. Corporate events share volume is 67.2%, with Education driving the dominant industry share at 27.2% for the week, followed by the National Association segment at 21.5%, for the top five segments.
The average number of attendees for the week was 80, while the average square footage used was 1,931 per event, and square feet used per person was up to 24.
The top five segments for the week were: Education, National Association, Technology, Healthcare, and Charity/non-Profit/Social Services.
The full list of top growth market movers and shakers were: San Diego, Las Vegas, New York, Columbus, and Little Rock, with the largest week over week volume change.
| Market | Average Group Size | Average Sq Ft Used |
| San Diego, CA | 79 | 2,250 |
| Las Vegas, NV | 150 | 4,071 |
| New York, NY | 57 | 1,382 |
| Columbus, OH | 85 | 2,212 |
| Little Rock, AR | 344 | 5,513 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.