revenue

How Small Hotels Can Capture Overflow From Big Events

Small hotels must constantly find innovative ways to increase their occupancy rates in the competitive hospitality industry. One approach is to capitalize on local events that attract additional guests, such as conventions, major company gatherings, …

Navigating 2025’s Hotel Budgeting Season with Confidence

Budgeting is an integral part of any business, and the hotel industry is no exception. Understanding the market, your hotel’s performance, and industry trends is essential. Hotel budget season can be stressful, but you can navigate it efficiently …

A Revenue Leader’s Guide to Hotel Budgeting and Forecasting [2025]

The hospitality industry faces an uncertain road to 2025. While recovery from the pandemic is underway, leisure travel trends remain unpredictable — especially for the lower end of the market. Hotels can improve their probability of success if …

Webinar Recap: Driving New Revenue Through Collaborative Data Analytics

How can leaders better break down data silos to foster a culture of collaboration and data sharing? In a recent webinar with Knowland and Thynk, we explored topics to achieve greater sales and revenue success. During the webinar, we conducted an …

How to Guide Your Hotel Sales Strategy with Market Trend Data

Your hotel sales strategy is an evolving plan that requires you to stay on top of what’s going on in your market and other markets that are considered alternatives. Are you booking at or above the pace of your competitors? What types of meetings are …

How Small Hotels Can Increase Group Business Revenue

Small hotel properties offer exceptional benefits for group events. However, they also present some unique challenges. Explore how boutique hotels can leverage current trends to generate more sales leads from event planners in the US. Five Key Ways …

5 Essential Tips When Selling to Meeting Planners

Do you find yourself having the same stale conversations when selling to meeting planners? Do you struggle to secure hotel group sales and leave conversations with planners feeling defeated or confused? If so, consider a new approach when selling to …

6 Ways Sales Teams Can Increase Hotel Revenue in 2024

The hospitality industry has all but normalized with conferences, meetings, and private events returning to hotel properties. What hasn’t normalized for many hotels is the size of the sales team. It’s well known that hotel sales teams were reduced in …