Sales strategies

Middle East meetings demand is moving. Follow the opportunity. The opportunity hasn’t disappeared. It’s changing location and shape. While overall Q3 meetings volume across the region’s key markets remained below last year, Doha grew 27%, Al …

APAC groups are choosing differently. Is your hotel keeping up? Companies are still meeting. They’re being more selective about where, why, and how much they spend. Corporate business accounted for approximately 68% of APAC’s Q3 meetings mix, …

London’s next group opportunity could come from a different industry. Corporate meetings are taking a bigger share of London’s business. They accounted for 77.4% of Q3 activity, up from 72.8% in the comparison period. But the next prospecting …

US meetings demand is shifting. Know where to focus. A national view only tells part of the story. Across the US, corporate meetings continued to anchor Q3 demand, but growth opportunities varied by region, industry, and destination. Knowland’s …

Corporate demand remains the foundation of the Middle East meetings market, but growing momentum across weddings, government, SMERF, and high-growth industries is reshaping where hotels will find their next opportunities.

The APAC meetings and events market continues to evolve, with corporate demand remaining the primary driver of regional activity while new growth opportunities emerge across consulting, technology, financial services, and experience-led industries. …

Explore four regional executive summaries covering the Northeast, Midwest, South, and West to uncover where demand is shifting, which industries are driving growth, and how regional trends can shape smarter sales strategies.The U.S. meetings & …

Corporate meetings still dominate London. But the next wave of demand is already shifting. London’s meetings market continues to be driven by Corporate business, accounting for nearly three quarters of all MICE activity in Q2 2026. But beneath …