Sales strategies

Middle East meetings industry trends: Regional update for Q2 2026

Corporate demand remains the foundation of the Middle East meetings market, but growing momentum across weddings, government, SMERF, and high-growth industries is reshaping where hotels will find their next opportunities.

APAC meetings industry trends: Regional update for Q2 2026

The APAC meetings and events market continues to evolve, with corporate demand remaining the primary driver of regional activity while new growth opportunities emerge across consulting, technology, financial services, and experience-led industries. …

U.S. meetings industry trends: Regional update for Q2 2026

Explore four regional executive summaries covering the Northeast, Midwest, South, and West to uncover where demand is shifting, which industries are driving growth, and how regional trends can shape smarter sales strategies.The U.S. meetings & …

London meetings industry trends: Regional update for Q2 2026

Corporate meetings still dominate London. But the next wave of demand is already shifting. London’s meetings market continues to be driven by Corporate business, accounting for nearly three quarters of all MICE activity in Q2 2026. But beneath …

Data doesn’t book meetings. People do.

Hotel sales teams have more access to data than ever before. The challenge isn’t finding opportunities. It’s knowing what to do with them. In this conversation, Tammy Oxentenko, Director of Sales and Marketing at Holiday Inn Portland – Columbia …

Holiday Parties and Corporate Kick-Off Events: Fill Need Periods and Build Crossover Business

The season of holiday parties and corporate kick-off events is fast approaching. And the demand for booking venues and organizing parties is on the rise. However, the pandemic aftermath and other challenges have changed the landscape for holiday …

Attribute-Based Pricing: Hotels Navigate Service Unbundling Trends

A significant transformation is underway in the hospitality industry, with the trend towards unbundling services gaining momentum. In essence, unbundling refers to offering services and amenities separately rather than as part of an all-inclusive …

How Small Hotels Can Capture Overflow From Big Events

Small hotels must constantly find innovative ways to increase their occupancy rates in the competitive hospitality industry. One approach is to capitalize on local events that attract additional guests, such as conventions, major company gatherings, …

A Revenue Leader’s Guide to Hotel Budgeting and Forecasting [2025]

The hospitality industry faces an uncertain road to 2025. While recovery from the pandemic is underway, leisure travel trends remain unpredictable — especially for the lower end of the market. Hotels can improve their probability of success if …

How CVBs Can Drive Bookings Amid Convention Center Renovations

Navigating convention center renovations, while a significant challenge, is a testament to the resilience of CVBs and convention centers. The potential rewards are considerable, and by embracing transparency and effectively communicating upgrade …

How to Guide Your Hotel Sales Strategy with Market Trend Data

Your hotel sales strategy is an evolving plan that requires you to stay on top of what’s going on in your market and other markets that are considered alternatives. Are you booking at or above the pace of your competitors? What types of meetings are …

How Small Hotels Can Increase Group Business Revenue

Small hotel properties offer exceptional benefits for group events. However, they also present some unique challenges. Explore how boutique hotels can leverage current trends to generate more sales leads from event planners in the US. Five Key Ways …