Sales strategies

How to Attract Meetings and Events to Your Golf Resort

Even for non-golfers, there’s so much to enjoy about spending time at a golf resort. From meticulously maintained landscaping to access to some of the best spas, restaurants, and amenities, there’s a reason why golf resorts remain a top choice for …

Insider’s Guide to the 5 Hottest Event Trends of 2024

We’ve come a long way in the past few years with a reboot of live events. Meeting planners are hopeful for more meetings in 2024, with smaller groups of 200 or fewer attendees being the current trend. A new survey by Knowland and ConferenceDirect …

How to Attract Groups to Your Convention Center

Convention centers are a vital part of the tourism industry, bringing in large groups of people for conferences, trade shows, and other events. However, with the rise of online booking platforms and competition from other venues, attracting group …

Mastering Hotel Group Sales: Strategies to Win the Game

Meeting your hotel’s sales goals is about so much more than individual sales quotas and collecting bonuses. Whether you are a hotel sales manager or operator, booking well-suited groups requires both inbound RFP responses and proactive selling. …

Hidden Gems: Off-the-Beaten-Path Travel Destinations for Meetings and Events

In the competitive meetings and events industry, attracting group business can be challenging for off-the-beaten-path travel destinations. However, with the right strategies and approach, these unique destinations can stand out and entice meeting …

The Data-Driven Hotel Sales Team

In the hotel industry, data analytics is a trending topic – and for good reason! A data-driven strategy keeps hotels agile when it comes to revenue management, marketing, guest relations, and specifically, sales. Smaller teams, a shifting …

The Data-Driven CVB: Modern Destination Marketing

In today’s rapidly evolving business travel landscape, CVBs and DMOs have emerged as crucial allies to the hospitality industry in their respective cities. While leisure travelers have their merits, the ability to secure group events that …

5 Ways Hotel Management Can Empower Selling Performance

Are you a hotel owner or asset manager looking for ways to maximize the value of your investments? Your property sales team is crucial for any hotel in generating revenue and driving business forward. Meanwhile, we know the hotel industry is …

From Struggles to Success: How to Overcome Sales Challenges When Selling Hotel Meeting Space

Selling hotel meeting space can be challenging, especially in today’s competitive business environment. From short-staffing to changing customer expectations, sales professionals face various obstacles when soliciting business for their …

Time Is Money

The following article was featured on Hotel Business in March 2023. The time to get back to selling is here. That means sellers should be focused on prospecting rather than being dragged into operations needs or busy work. But how is this …

It’s Time to Pivot Group Sales Strategies

First appeared on Hotel Management. Our industry is moving toward a state of normalcy following the “big disruption.” While there may be reports of a potential recession, 2023 will be the year of group meetings and events and business travel will …

White Paper – The New Sales Team

White Paper: The New Hotel Sales Team Developed in Partnership with HSMAI The New Hotel Sales Team, created together with HSMAI, provides key insights into the changing sales roles between hotel management companies (HMCs) and owner groups to enhance …