Sales strategies

A Revenue Leader’s Guide to Hotel Budgeting and Forecasting [2025]

The hospitality industry faces an uncertain road to 2025. While recovery from the pandemic is underway, leisure travel trends remain unpredictable — especially for the lower end of the market. Hotels can improve their probability of success if …

How CVBs Can Drive Bookings Amid Convention Center Renovations

Navigating convention center renovations, while a significant challenge, is a testament to the resilience of CVBs and convention centers. The potential rewards are considerable, and by embracing transparency and effectively communicating upgrade …

How to Guide Your Hotel Sales Strategy with Market Trend Data

Your hotel sales strategy is an evolving plan that requires you to stay on top of what’s going on in your market and other markets that are considered alternatives. Are you booking at or above the pace of your competitors? What types of meetings are …

How Small Hotels Can Increase Group Business Revenue

Small hotel properties offer exceptional benefits for group events. However, they also present some unique challenges. Explore how boutique hotels can leverage current trends to generate more sales leads from event planners in the US. Five Key Ways …

How to Attract Meetings and Events to Your Golf Resort

Even for non-golfers, there’s so much to enjoy about spending time at a golf resort. From meticulously maintained landscaping to access to some of the best spas, restaurants, and amenities, there’s a reason why golf resorts remain a top choice for …

Insider’s Guide to the 5 Hottest Event Trends of 2024

We’ve come a long way in the past few years with a reboot of live events. Meeting planners are hopeful for more meetings in 2024, with smaller groups of 200 or fewer attendees being the current trend. A new survey by Knowland and ConferenceDirect …

How to Attract Groups to Your Convention Center

Convention centers are a vital part of the tourism industry, bringing in large groups of people for conferences, trade shows, and other events. However, with the rise of online booking platforms and competition from other venues, attracting group …

Mastering Hotel Group Sales: Strategies to Win the Game

Meeting your hotel’s sales goals is about so much more than individual sales quotas and collecting bonuses. Whether you are a hotel sales manager or operator, booking well-suited groups requires both inbound RFP responses and proactive selling. …

Hidden Gems: Off-the-Beaten-Path Travel Destinations for Meetings and Events

In the competitive meetings and events industry, attracting group business can be challenging for off-the-beaten-path travel destinations. However, with the right strategies and approach, these unique destinations can stand out and entice meeting …

The Data-Driven Hotel Sales Team

In the hotel industry, data analytics is a trending topic – and for good reason! A data-driven strategy keeps hotels agile when it comes to revenue management, marketing, guest relations, and specifically, sales. Smaller teams, a shifting …

The Data-Driven CVB: Modern Destination Marketing

In today’s rapidly evolving business travel landscape, CVBs and DMOs have emerged as crucial allies to the hospitality industry in their respective cities. While leisure travelers have their merits, the ability to secure group events that …

5 Ways Hotel Management Can Empower Selling Performance

Are you a hotel owner or asset manager looking for ways to maximize the value of your investments? Your property sales team is crucial for any hotel in generating revenue and driving business forward. Meanwhile, we know the hotel industry is …