[Updated] In 2023, many hotels are seeing higher occupancy rates and a normalizing market. Whether your hotel's occupancy is sufficient or
5 Ways to Think Like a Meeting Planner and Sell Smarter
Are there times when you find yourself having the same-old, same-old conversations with meeting planners? Or worse, not even getting a chance to speak
The Top 3 Qualifying Skills Every Sales Manager Should Have
Ever wish you had a crystal ball to tell you which groups are more likely to book your hotel? Well, you don’t need one! It’s all in how you qualify
Ann Arbor Area CVB – A Success Story
When you're selling your destination to meeting planners, one of the most important things to understand is the planner's needs. It's easier to make a
Group ADRs: Do room rates reflect group performance in a market?
Last week, STR reported on ADR for group room rates in high-end hotels in the US, which increased 4.4% in 12 months. STR clarifies that the group room
The Kahala Hotel & Resort – A Success Story
With limited time and floods on inbound RFPs to respond to, proactive group prospecting can be hard. However, it's critical that hotels sell
Growing Pains: Handling the pitfalls of record occupancy
After a dynamic year for hotel occupancy in 2015, demand spurred a rise in planned hotel construction in most major markets. 4,721 hotel projects were
What Meeting Planners Want
Jill Burke is a planner-extraordinaire of sorts -- a true Renaissance woman of the meetings professional industry. Currently, Jill works for a
For Planners, It’s All About Minimizing Costs
As room rates soar and availability plummets, meeting planners are shifting their arrival/departure and overall meeting patterns to accommodate a new