Washington DC attracts more groups with nearly 5x volume growth for the week
For the week ending September 14, 2024, the U.S. meetings and events volume increased 78.3% compared to the previous week. Post-summer and holiday break, organizations are actively returning to face-to-face meetings. Corporate events share volume was 63.4%, with National Association and Education segments leading growth with 25.9% and 21.5% share respectively, of the top five segments. At 498%, Washington showed the largest week over week growth of the top 5 “mover and shaker” markets.
The average number of attendees for the week was 87, while the average square footage used was 2,200 per event, and square feet used per person was 25.
The top five segments for the week were: National Association, Education, Charity/Non-Profit/Social Services, Technology, and Healthcare.
The full list of top growth market movers and shakers were: Washington DC, Chicago, Denver, Orlando, and Minneapolis-St. Paul, for the largest week over week volume change.
| Market | Avg Group Size | Avg Space Used Sq Ft |
| Washington DC-MD-VA | 111 | 2,484 |
| Chicago, IL | 80 | 1,716 |
| Denver, CO | 84 | 2,010 |
| Orlando, FL | 82 | 2,090 |
| Minneapolis-St. Paul | 91 | 2,048 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.
