Market Snapshot

Middle East meetings industry trends: Regional update for Q2 2026

Corporate demand remains the foundation of the Middle East meetings market, but growing momentum across weddings, government, SMERF, and high-growth industries is reshaping where hotels will find their next opportunities.

APAC meetings industry trends: Regional update for Q2 2026

The APAC meetings and events market continues to evolve, with corporate demand remaining the primary driver of regional activity while new growth opportunities emerge across consulting, technology, financial services, and experience-led industries. …

U.S. meetings industry trends: Regional update for Q2 2026

Explore four regional executive summaries covering the Northeast, Midwest, South, and West to uncover where demand is shifting, which industries are driving growth, and how regional trends can shape smarter sales strategies.The U.S. meetings & …

London meetings industry trends: Regional update for Q2 2026

Corporate meetings still dominate London. But the next wave of demand is already shifting. London’s meetings market continues to be driven by Corporate business, accounting for nearly three quarters of all MICE activity in Q2 2026. But beneath …

The 2026 World Cup won’t deliver demand the way hotels expected. Here’s how to respond.

World Cup demand is arriving later, behaving differently, and rewarding hotels that adapt in real time rather than rely on traditional forecasts. For years, the 2026 FIFA World Cup has been positioned as a guaranteed demand surge for …

How to Generate Hotel Sales Leads by Taking Advantage of Current Market Trends

Market trends are crucial in helping hospitality leaders identify new hotel sales leads. Hotel sales teams can develop effective short-term and long-term lead-generation strategies by gathering and analyzing information about consumer buying habits, …

The Data-Driven CVB: Modern Destination Marketing

In today’s rapidly evolving business travel landscape, CVBs and DMOs have emerged as crucial allies to the hospitality industry in their respective cities. While leisure travelers have their merits, the ability to secure group events that …