US meetings industry trends: Regional update for Q3 2026

US meetings demand is shifting. Know where to focus.

A national view only tells part of the story. Across the US, corporate meetings continued to anchor Q3 demand, but growth opportunities varied by region, industry, and destination.

Knowland’s Q3 2026 report breaks down those differences to help your hotel focus its sales efforts, refine meeting packages, and identify where to protect rate.

Inside the report:

• Four regions. Four demand profiles. Corporate meetings accounted for 58.4% to 62.3% of activity across the regions covered.
• Industries worth watching. Automotive demand grew 25.6% in the Midwest, technology increased 18.9% in the Northeast, and aerospace rose 57.6% in the West year over year.
• Local opportunities that matter. Explore which destinations gained momentum, where demand softened, and what those shifts mean for your prospecting strategy.

Download the report to uncover regional opportunities and put your next group sales move into focus.