Charlotte, NC shows up in top 5 markets this week
While overall meeting growth decreased compared to the previous week, several Southern markets experienced significant growth, including Charlotte and Raleigh-Durham-Chapel Hill. Let’s dive into the data and explore the top 5 growth markets according to Cendyn, formerly Knowland, data for the week ending October, 2024.
The U.S. meetings and events volume was down 17.5% compared to the previous week. Corporate events share volume was 62.8%, with National Association and Education segments leading growth with 22.9% and 22.3% share respectively, of the top five segments. At 54%, Las Vegas showed the largest growth week over week of the top 5 “mover and shaker” markets.
The average number of attendees for the week was 87, while the average square footage used was 2,226 per event, and square feet used per person was 26.
The top five segments for the week were: National Association, Education, Charity/Non-Profit/Social Services, Technology, and Healthcare.
The full list of top growth market movers and shakers were: Las Vegas, Charlotte, Central New Jersey, Raleigh-Durham-Chapel Hill and Pennsylvania South Central, for the largest week over week volume change.
| Market | Avg Group Size | Avg Space Used Sq Ft |
| Las Vegas, NV | 81 | 2,211 |
| Charlotte, NC | 89 | 1,941 |
| Central New Jersey | 83 | 1,722 |
| Raleigh-Durham-Chapel Hill, NC | 86 | 1,950 |
| Pennsylvania South Central | 319 | 5,109 |
These numbers and markets change weekly based on market dynamics and social trends.
Cendyn, formerly Knowland, tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.