San Diego leads top market growth for the week at 42% week-over-week
For the week ending September 7, 2024, the U.S. meetings and events volume was down 12.5% compared to the previous week. Corporate events share volume was 54.5%, with Education and National Association segments leading growth with 28.6% and 22.7% share respectively, of the top five segments. At 42%, San Diego showed the largest week over week growth of the top 5 “mover and shaker” markets.
The average number of attendees for the week was 84, while the average square footage used was 1,986 per event, and square feet used per person was 24.
The top five segments for the week were: Education, National Association, Charity/Non-Profit/Social Services, Healthcare, and Technology.
The full list of top growth market movers and shakers were: San Diego, Anaheim-Santa Ana, California Central Coast, Harrisburg. Michigan South and Salt Lake City (tied for fifth market), for the largest week over week volume change.
| Market | Avg Group Size | Avg Space Used Sq Ft |
| San Diego, CA | 117 | 2,688 |
| Anaheim-Santa Ana, CA | 106 | 2,583 |
| California Central Coast | 112 | 2,400 |
| Harrisburg, PA | 53 | 1,591 |
| Michigan South (tied) | 78 | 1,443 |
| Salt Lake City-Ogden, UT (tied) | 100 | 3,115 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.