The Knowland Buzz

By Seth Kekessie During a recent webcast, How to Please Two Stakeholders: Your Group and Your Revenue Manager, we discussed how to gain better alignment between the sales and revenue management teams. We conducted a survey, and 14% of the sales …

By Seth Kekessie In The Knowland Buzz Volume 6, we asked, “What is your top barrier to grooming more Hunters in your sales organization?” and 44% said organizational metrics are too focused on RFP response rates. In this survey, we are seeing a …

By Seth Kekessie In a recent webcast, “How to Create a Hunter Sales Team and Hit Your 2020 Group Targets,” we asked over 250 attendees two questions: Which type of group salesperson is most present in your hotel – the Hunter, Order-Taker or Farmer, …

By Seth Kekessie In a recent webcast, “Think Like A Revenue Manager to Transform Your Group Business for Profitability,” we asked over 100 attendees three questions. The results are quite interesting. Focus On The Whole Book Of Business For An …

By Seth Kekessie At Knowland, we are changing how group business is sold. We empower our hospitality customers to create sustainable, repeatable, direct group business. In our latest webcast, “Group Sales Source-of-Business Survey Results,” we asked …

By Seth Kekessie We asked over 200 participants three questions: If a planner calls you directly, how often are you proactively working with them to try to secure their business? Have you ever pitched a site visit to a planner even if you don’t have …

How you sell group today could be holding you back. If you want to empower your sales team to win more share in all economic times, then you must think differently about how you sell group. This is what we learned in a poll we executed on a recent …

Mid-Year 2019 is almost upon us.   How confident are you that you are on pace to meet or exceed your group meetings revenue targets? Earlier this month when we asked for a show of hands at an HSMAI executive roundtable event who was not on pace …