President’s Day puts a slow down on meetings last week
For the week ending February 17, 2024, the number of U.S. meetings and events dropped over last week likely in some part due to the holiday of Presidents Day. Corporate events share volume is 66.4%, with Education driving the dominant industry share at 29.5% for the week, followed by the National Association segment at 22.8%, for the top five segments. Indianapolis reported #3 in week over week growth due to the NBA All-Star game that drove significant large events during the game week, with average attendee size as the highest for the top 5 “mover and shaker” markets at 290 people.
The average number of attendees for the week was 78, while the average square footage used was 1,800 per event, and square feet used per person was up to 23.
The top five segments for the week were: Education, National Association, Technology, Charity/non-Profit/Social Services, and Healthcare.
The full list of top growth market movers and shakers were: San Jose-Santa Clara, St. Louis, Indianapolis, Myrtle Beach, and Milwaukee, with the largest week over week volume change.
| Market | Average Group Size | Average Sq Ft Used |
| San Jose-Santa Clara, CA | 90 | 2,052 |
| St. Louis, MO | 56 | 1,260 |
| Indianapolis, IN | 290 | 11,187 |
| Myrtle Beach, SC | 158 | 3,000 |
| Milwaukee, WI | 64 | 1,316 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.
