South Michigan topped secondary markets at 99.2 percent while Hawaii-Kauai saw a 72 percent year-over-year growth in October.
AUSTIN, Texas— Nov. 7, 2024 — Cendyn’s Sales Intelligence platform, previously known as Knowland, shares its monthly data findings for hoteliers to gain insight into the top locations selected by today’s meeting planners. Today, Cendyn announced that Phoenix ranked first in the top 25 markets with year-over-year (YoY) growth at 19.7 percent. Las Vegas followed closely with growth at 17.7 percent, placing it in the top five markets for the tenth consecutive month. South Michigan and the Florida Panhandle led in secondary markets, while Kauai, Hawaii, experienced significant YoY growth at 72 percent. This data is sourced from Cendyn’s Sales Intelligence platform, designed to help hoteliers protect and grow their revenue base.
Phoenix ranked first in the top 25 markets for the first time in 2024 with a strong mix of National Association, Technology, Healthcare, and Financial/Banking. Michigan South ranked first in secondary markets, also for the first time in 2024, likely due to football-related activities.
- Leading top 25 markets by YoY growth in event volume– Phoenix topped the list with 19.7 percent event volume growth in October, averaging 5,612 square feet and 174 attendees, driven primarily by National Association events (8.6 percent of event volume.) Las Vegas stayed in the top five, coming in second, driven by National Association and Weddings. For the top 25 markets, the average space used increased to 3,902, with an average attendee count of 132.
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- Phoenix (+19.7 percent): National Association, Technology, HealthCare, Financial/Banking, Charity/Non-Profit/Social Services.
- Las Vegas. (+17.7 percent): National Association, Wedding, Technology, Pharmaceutical/Biotechnology, HealthCare.
- Dallas (+17.6 percent): HealthCare, National Association, Technology, Pharmaceutical/Biotechnology, Education.
- Atlanta (+17.3 percent): Education, National Association, Charity/Non-Profit/Social Services, Technology, Wedding.
- New York (+16.3 percent): Technology, Travel, Financial/Banking, Education, Charity/Non-Profit/Social Services.
- Top five secondary markets by YoY growth in event volume – Michigan South experienced significant growth at 99.2 percent, likely driven by university football activities. Hawaii-Kauai was in the top five secondary markets for the first time with an average meeting size of 9631 sq ft and average attendees at 316. Although a significant contributor was weddings, consulting, education, and national association events also had a significant impact. Charity/Non-Profit/Social Services events were secondary drivers for three markets. The average space used was 3,841 sq. ft., and the average attendee count was 128. The five high-growth secondary markets and top industries were:
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- Michigan South (99.2 percent) – Education
- Florida Panhandle. (99.1 percent) – Retail/Online Retailer
- Louisville, Ky./Ind. (98.2 percent) – National Association
- Kauai, Hawaii (72.0 percent) – Wedding
- New Mexico North (71.3 percent) – Travel
About the Data: This data is provided to help hoteliers still building momentum gain insight into the top locations selected by today’s meeting planners. This information about the leading industry drivers provides a clear picture of those groups that are returning to the meeting and event space. Insights presented results from the analysis of meetings and events data acquired through Cendyn data collection and aggregation methods, including field reporting and automated methods of customer and non-customer data collection in primary, secondary, and tertiary markets, as well as its large historical database.
ABOUT CENDYN
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.
Cendyn has over 32,000 customers worldwide in more than 150 countries. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com.
