Las Vegas led the top 25 markets boasting seven consecutive months of double-digit growth
ARLINGTON, Va. — Sept. 10, 2024 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reported that New York ranked second among the top 25 markets, with over 30 percent year-over-year (YoY) meeting volume growth driven primarily by sports tourism for August. Las Vegas ranked first with 36 percent YoY growth. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers protect and grow their revenue base.
While Las Vegas headed the top 25 markets list, the U.S. Open bolstered New York event business substantially. New York also hosted multiple events for the Badminton World Federation, a leading hospitality event planning company creating high-end authentic, and unique restaurant and cocktail bar experiences, likely associated with U.S. Open entertainment, as well as the National Medical Association.
- Leading top 25 markets by YoY growth in event volume– Las Vegas topped the list with 36 percent event volume growth in August, averaging 5,736 square feet and 234 attendees, driven by normal summer events such as weddings and sports entertainment. This was the seventh consecutive month Las Vegas made the top five markets list with double-digit growth. However, the bigger story is New York. This is the first time since April 2024 that New York has made it onto the list of top five growth markets. Below is additional insight into the highest industry drivers for these markets. For the top 25 markets, the average space used was 3,435 sq. ft., and the average attendee count was 124.
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- Las Vegas (+36.0 percent): Technology, Wedding, National Association, Travel, Entertainment/Media.
- New York (+30.2 percent): National Association/Sports Entertainment, Travel, Financial/Banking, Technology, Consulting.
- Tampa-St. Petersburg, Fla. (+16.2 percent): Religious, National Association, HealthCare, Wedding, Consulting.
- Oahu Island, Hawaii (+14.9 percent): Wedding, Retail/Online Retailer, Travel, Entertainment/Media, Consulting.
- Anaheim-Santa Ana, Calif. (+11.9 percent): Wedding, Education, Financial/Banking, Technology, Training/Education.
- Top five secondary markets by YoY growth in event volume – Louisville, Ky. led in secondary markets, with volume increasing 104.6 percent and National Association meetings as the leading industry driver. For secondary markets, the average space used was 3,084 sq. ft., and the average attendee count was 115. The five high-growth secondary markets and top industries were:
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- Louisville, Ky. (104.6 percent) – National Association
- Colorado Springs, Colo. (57.5 percent) – Financial/Banking
- Madison, Wis. (56.7 percent) – Wedding
- Norfolk-Virginia Beach, Va. (45.0 percent) – Education
- Texas East (43.6 percent) – Publishing
About the Data: This data is provided to help hoteliers still building momentum gain insight into the top locations selected by today’s meeting planners. This information about the leading industry drivers provides a clear picture of those groups that are returning to the meeting and event space. Insights presented result from the analysis of meetings and events data acquired through Knowland data collection and aggregation methods, including field reporting and automated methods of customer and non-customer data collection in primary, secondary, and tertiary markets, as well as its large historical database.
ABOUT KNOWLAND
Knowland is the world’s leading provider of data-as-a-service insights on meetings and events for hospitality. With the industry’s largest historical database of actualized events, thousands of customers trust Knowland to sell group smarter and maximize their revenue. Knowland operates globally and is headquartered just outside Washington, DC. To learn more about our solutions, visit www.knowland.com or follow us on X @knowlandgroup.
