Middle East Meetings Industry Trends: Q4 2025 Update

A focused look at how meetings demand in the Middle East is evolving and what it signals for the year ahead.

Corporate meetings continue to dominate the region, holding steady at nearly three quarters of total demand. But beneath that stability, industry-level shifts are shaping where future opportunity lies. In Q4, Consulting and Training/Education strengthened their lead, pointing to a more skills- and knowledge-driven meetings landscape as the region moves into 2026.

This report is designed for hotel sales, revenue, and commercial teams who want to use year-end data to make smarter decisions, prioritise the right segments, and plan confidently for future demand across the Middle East.

Inside this report, you’ll see:

• Market segment trends, including Corporate’s stable share and declines in Government and Weddings
• The industries driving meetings demand across the Middle East, led by Consulting and Training/Education
• Key industry shifts from 2024 to 2025, including softening in Travel and Pharma/Biotech
• The fastest-improving sectors year over year, such as Direct Selling and Arts & Performing Arts
• Practical insights to help hotel teams align sales strategies and grow future MICE revenue

Download the Q4 2025 Middle East Meetings Industry Trends Report to understand what’s shaping demand today and how your hotel can plan ahead for 2026.