Landmark Bangkok gains MICE business with Knowland by Cendyn

The Challenge

Despite its premier positioning, the hotel’s sales team faced mounting hurdles in growing group business:

• Group sales efforts were largely reactive, driven by repeat inquiries without insight into untapped industries or demand shifts. 
• Sales lacked visibility into competitor bookings, missing chances to defend key accounts or identify new opportunities. 

This lack of actionable market intelligence restricted the team’s ability to proactively pursue new business or defend existing accounts from competitor encroachment. 

The Solution

After onboarding to Knowland, Landmark Bangkok elevated its sales strategy with deeper market intelligence and proactive outreach. Tools like the Market Snapshot View, Weekly Calendar, Property View, Account View, and AI-powered Searches became team favorites, offering clear visibility into trends, opportunities, and competitor activity. Knowland’s insights enabled smarter, seasonal prospecting and empowered the team to shift from reactive inquiries to strategic lead generation, driving greater adoption, accountability, and measurable results.

Using Knowland, we’ve been able to identify and pursue new business opportunities more strategically. Tools like the Market Snapshot View and Weekly Calendar have helped us stay aligned with market activity and demand patterns, while the Account View and Property View have provided deeper insights into key targets and competitor movements. These features have allowed us to build stronger business relationships and proactively source leads with greater precision, helping the team focus outreach efforts and convert high-potential accounts more effectively. We’d also like to extend our sincere appreciation to the Cendyn team for their ongoing support and partnership.

Wuthiporn Naruemityarn, Ms. (Kay), Assistant Director of Sales – MICE,  The Landmark Bangkok

The Results

By leveraging Knowland as its MICE market intelligence platform, Landmark Bangkok transformed its group sales approach. The team successfully:

• Secured new MICE business through targeted, data-driven prospecting rather than relying solely on inbound inquiries. 
• Defended existing market share by identifying and engaging at-risk accounts before competitors could intervene. 
• Built stronger, long-term relationships with high-value clients through more informed, strategic outreach.

The strategic shift has positioned Landmark Bangkok to capture and grow its share of the MICE segment more effectively, supporting both immediate wins and long-term business growth.