The Ned drives data-led prospecting and sales efficiency with Knowland

The Challenge

As a hotel operating in a competitive meetings and events landscape, The Ned sought to enhance how it identified and prioritised new business opportunities. The team wanted greater visibility into industry trends and market performance to ensure efforts were focused on the most valuable growth opportunities.

This led to:

• Limited ability to benchmarking meetings and events performance
• Lack of clarity on untapped accounts, and industries and regions to drive incremental growth
• Challenges in prioritising the right opportunities without data-backed insights
• A need for more structured, data-driven prospecting and sales planning

The Solution

To address these challenges, The Ned sought a solution that could provide deeper, data-driven visibility into market activity and enable more effective prioritisation of sales efforts. The team selected Knowland to support a more insight-led approach to prospecting.

With Knowland, The Ned enhanced its commercial workflow by integrating actionable insights into its sales planning and execution.

This transformation was supported through key capabilities of the platform:

• By leveraging market intelligence and reporting, the team was able to benchmark performance and identify accounts, and industries with growth potential, enabling more focused prospecting.
• Through guided support from the Knowland team, they were able to set up meaningful reports and efficiently assign accounts, integrating insights into weekly proactive sales planning.
• Using visibility into companies actively booking meetings, the team strengthened targeted outreach, including efforts such as LinkedIn profiling.

“The support from Laura and the Knowland team was outstanding and made a significant difference to our experience. With their guidance, we were able to set up meaningful reports and assign accounts efficiently, allowing us to seamlessly incorporate the insights into our weekly proactive sales planning. Knowland delivers a steady pipeline of targeted new business opportunities, backed by valuable data that helps us prospect more effectively and drive smarter growth.

– Rachel Lajom, Head of Group & Event Sales at The Ned

The Results

As a result, The Ned strengthened its prospecting capabilities and sales efficiency by leveraging more targeted, data-driven insights.

This translated into significant improvements in how the team identified and prioritised opportunities:

• Increased both the volume and quality of prospecting activity
• Improved targeted outreach efforts, including more focused LinkedIn profiling
• Gained better visibility into companies actively booking meetings, enabling smarter targeting
• Enhanced understanding of key industries and specific target accounts
• Enabled more effective use of time by prioritising the right opportunities
• Improved overall sales efficiency and planning effectiveness

Future

Looking ahead, The Ned sees Knowland playing an important role in supporting its long-term growth strategy by strengthening its continuous prospecting approach and improving targeting quality.