Hospitality Market Trends

Knowland Announces U.S. Meetings and Events Data for December 2020

Leader in group hospitality analytics sees meeting growth slow as expected due to holidays and COVID-related market changes ARLINGTON, Va. — Jan. 14, 2021—December U.S. monthly meetings and events volume decreased 39 percent over the previous month, …

Knowland Announces U.S. Meetings and Events Data for November 2020

Leader in group hospitality analytics sees meeting growth continue to rise month over month. ARLINGTON, Va. — Dec. 11, 2020— November U.S. monthly meetings and events volume increased 15 percent over the previous month, according to the latest data …

Leveraging Information for Hotel Recovery in the New Normal of 2020/2021

Kristi White and special guest Jason Freed, founder and editor of Hotel Recovery 2020 discussed a number of topics including how the industry is changing the way it consumes data, why we should not benchmark against 2019, and how his new venture …

Proactive Selling Best Practices

Be a Hunter in 2021. In today’s challenging hotel group sales environment, sellers must take a proactive approach to drive the group business bookings that are key to maintaining and growing hotel profitability. In the past, brand reputation and …

Hotel Digital Marketing: How to Pivot for Recovery

Kristi White was joined by special guest Stephanie Smith, Founder and Digital Matriarch of Cogwheel Marketing, for a spirited discussion challenging the proposition to “cut digital marketing spend” in the era of COVID. In this episode, Kristi and …

Accelerate Through the Turn

Prospecting Today Drives Profitability Tomorrow Keep Moving | Building Sales Pipeline | Ensuring Hotel Profitability Today’s restrictions continue to challenge our existing business models. Group business is limited depending on local, state and …

Knowland: U.S. Meetings and Events Data for October 2020

Leader in meeting intelligence and analytics releases monthly group hospitality data to inform hotels as they look toward 2021 recovery efforts ARLINGTON, Va. — Nov. 18, 2020— October U.S. monthly meetings and events volume showed growth of 53.6 …

What Hotel Group Business Will Look Like in 2021

In this latest edition of the Bring It On series, Kristi White is joined by special guest Katie Moro, Vice President, Data Partnerships at TravelClick, An Amadeus Company, in a lively discussion about the future of group business. Listen to the full …

No Vacancy Podcast: Insights and Tips for Hotel Sales Team in Recovery

Kristi White, Knowland’s VP of Product Management was featured on No Vacancy Live with Glenn Haussman and Anthony Melchiorri. The No Vacancy team broadcast live from the New York World Trade Center, Courtyard by Marriott downtown and were joined by …

Lodging Magazine: Five Things Meeting Planners Want From Hotels That Are Reopening

As seen in Lodging Magazine By Kristi White, VP of Product Development at Knowland Hoteliers have been cautiously preparing to re-open, carefully following guidelines when putting into place COVID-19 mitigation plans. Transparency throughout this …

Getting Back to Business: A Step-By-Step Plan for Faster Hotel Recovery

Hoteliers are weeding through over-information to determine how to take their hotels forward. This multi-part series will allow hotels to learn the next steps to getting back to business. What a hotel does next depends on where you are in recovery. …

Nine Steps for Communicating a Hotel’s Reopening

As seen in Lodging Magazine, June 4, 2020 By mid-March, more than 4,953 U.S. hotels and 16.2 percent of rooms had closed or been converted for other uses due to COVID-19, according to Kalibri Labs. Hoteliers now considering grand reopening strategies …