Hospitality Market Trends

APAC: Emerging Powerhouse for MICE Business Growth [Q2 2024 Regional Update]

The Asia Pacific (APAC) region is rapidly emerging as a dominant force in the Meetings, Incentives, Conferences, and Exhibitions (MICE) business. As this sector continues to grow, there are both boundless opportunities and notable challenges for …

Navigating 2025’s Hotel Budgeting Season with Confidence

Budgeting is an integral part of any business, and the hotel industry is no exception. Understanding the market, your hotel’s performance, and industry trends is essential. Hotel budget season can be stressful, but you can navigate it efficiently …

How to Guide Your Hotel Sales Strategy with Market Trend Data

Your hotel sales strategy is an evolving plan that requires you to stay on top of what’s going on in your market and other markets that are considered alternatives. Are you booking at or above the pace of your competitors? What types of meetings are …

Meeting Planners: What to Expect for 2024

Meeting and Event Planners Knowland released our annual Meeting Planner Survey in conjunction with ConferenceDirect. The report revealed key insights and challenges facing meeting planners today. If you are a hotel owner, manager, or sales leader, …

Product Update: Introducing Sub-Market Targeting

Account-Based Selling at the Local Market Level In 2024 and beyond, trends at the neighborhood level present a competitive advantage for sales teams. With a localized market view, hospitality sales teams can identify top accounts booking in their …

Change is Inevitable; Growth is Optional

By Jeff Bzdawka, CEO | Knowland As our teams traveled to industry shows and visited customers throughout the year, many conversations expressed frustration about the ongoing need to bring together key data sources and numerous technology systems. …

The Rise of the New Meeting Planner

It’s a new world. From business to our personal lives, it seems everything has been upended. But with great upheaval comes great change, which means evolving strategies to capture direct group business. With this change comes new target …

Tradeshow Takeaways: From Las Vegas to Toronto

This week was a busy one for the hospitality industry, with two major events taking place. The AHLA launched its inaugural event The Hospitality Show (THS) kicking off the week in Las Vegas while the HSMAI Revenue Optimization Conference (ROC) had …

Will the Commercial Real Estate Bust Be a Boon for Hoteliers?

Are trends in commercial real estate an opportunity or a threat to the hospitality industry? Learn about the potential impact of the commercial real estate bust in this contributed piece by Jeff Bzdawka, CEO of Knowland. Originally featured on Hotel …