MICE Market Data

Analyzing Resilient Growth in APAC’s MICE Market [Q3 2024]

As the Asia-Pacific (APAC) region continues to cement its status as a powerhouse in the Meetings, Incentives, Conferences, and Exhibitions (MICE) market, Q3 2024 brought challenges and opportunities for hoteliers. The data reveals a resilient growth …

Trends and Opportunities in the Middle East MICE Market [Q3 2024]

The Middle East continues to see dynamic growth in the meetings, incentives, conferences, and exhibitions (MICE) sector. Among the frontrunners of this expansion are Saudi Arabia and Qatar, two nations that have emerged as key players in the …

APAC: Emerging Powerhouse for MICE Business Growth [Q2 2024 Regional Update]

The Asia Pacific (APAC) region is rapidly emerging as a dominant force in the Meetings, Incentives, Conferences, and Exhibitions (MICE) business. As this sector continues to grow, there are both boundless opportunities and notable challenges for …

Exploring MICE Growth in the Middle East [Q2 2024: Regional Update]

The Middle East’s MICE (Meetings, Incentives, Conferences, and Exhibitions) industry is witnessing transformative growth, driven by a blend of innovation, strategic investments, and a unique melding of business with leisure travel. As the …

The Middle East MICE Market Update: 1H 2023

Amid Strong Regional Performance, Industry Shifts Create Opportunity in the Middle East For the first half of 2023, we see the Middle East maintains its strong performance across the region. Meetings and events growth continues in the triple digits …

The Middle East MICE Market Update: Q4 2022 Recovery Forecast

Event Volume Fully Recovered to Pre-Pandemic Levels in Middle East By: Kristi White, Chief Product Officer, Knowland Each quarter, we looked at the Middle East and how it was recovering. At the end of 2022, we revisit these metrics and compare to …

The Middle East MICE Market Update: Q3 2022 Recovery Forecast

Corporate Event Volume Fully Recovered to 2019 Levels in the Middle East By: Kristi White, Chief Product Officer, Knowland At the end of June 2022, we looked at the Middle East and how it was recovering. The metric we reviewed was corporate business …

The Middle East MICE Market: Q2 2022 Recovery Forecast

Corporate Event Volume Exceeds 2019 Levels in Middle East By: Kristi White, Chief Product Officer, Knowland At the end of April, we looked at the Middle East and how it was recovering. The metric we reviewed was corporate business and its level of …

The State of Middle East MICE Market Recovery

Focus on Abu Dhabi & Dubai: Fueling Sales by Pivoting with Big Data By: Kristi White, Chief Product Officer, Knowland Recovery comes in all shapes and sizes and from all different directions. Overall, the Middle East is on a strong path to …

The Industry Has Changed – But Group Business is Returning

Highlights from HSMAI ROC Middle East 2021 On December 7, Knowland’s Chief Product Officer presented to the HSMAI ROC Middle East group. She shared exciting details about how meetings are recovering and shifting across the globe. As meetings have …

Build Relationships to Jumpstart Your Group Business Recovery

Knowland Extends Platform with Premium Contact Data to Help Hoteliers Prepare and Reignite Sales Teams for Recovery Leader in hotel group insights & analytics adds key intelligence to help its customers build relationships that will drive revenue …

Live Survey Reveals 50 percent of Hotels Not Planning to Close Properties Due to COVID-19

Live Survey Reveals 50 percent of Hotels Not Planning to Close Properties Due to COVID-19 Leading group hospitality analytics firm, Knowland, conducts webinar to inform hoteliers on best practices during a time of crisis, with a focus on key recovery …