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Weekly Group Business Trends, Week Ending July 23, 2022

Meetings growth continues during the peak of summer The industry is now showing recovery from the long holiday weekend. Meetings and events increased by 11.9% compared to the prior week. Event activity is expected to rebound as we move past the …

Where is the Younger Generation at Events?

Conferences and events are finding themselves digging deeper to excite and engage younger attendees. A scarcity of the new generation of participants leads to diverse attempts at attracting this demographic. Read comments from Knowland CEO Jeff …

[Webinar Replay] Meetings Recovery Forecast Shows Stronger-Than-Expected Performance for Q2 2022

Meeting Industry Recovery Outlook 2022-2024, Q2 2022 Update “What a difference a quarter makes,” was how Kristi White, Knowland chief product officer, opened the industry recovery webinar for Q2 2022. This week Knowland released its quarterly event …

Weekly Group Business Trends, Week Ending July 16, 2022

Big come back for event volume after the holiday effect subsides The post-holiday rebound is reflected in this week’s meetings and events volume. The number of meetings and events increased 79.2% compared to the prior week. This jump reflects the …

Knowland’s Meeting Recovery Forecast Q2 Update Reflects Stronger than Expected Performance

Q2 performance fuels adjusted forecast to reach full market recovery in 2023 ARLINGTON, Va. — July 20, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, released the quarterly update …

Meetings Recovery Forecast Reveals Stronger-Than-Expected Performance

The rate of recovery for meetings and events has sped up fueled by smaller meetings and events of 200 attendees or less. The meetings and events industry is on track to reach full market recovery next year, according to data and hospitality …

Monthly MICE Business Trends, Middle East Market | June 2022

Meetings and events not yet ready to slow down in the summer? Summer season in the MICE segment is expected to be slow in the UAE in a normal year, but since the pandemic, trends have changed, and many organizations are excited about meeting …

The fallacy of the request for proposal

The magical request for proposal is the miraculous request that drops into an inbox and generates business for your hotel. Your sales team completes the form, delivers it into the ether, and like manna from heaven revenue rains into your coffers …

Weekly Group Business Trends, Week Ending July 9, 2022

SMERF segments are the big “meeters” for this holiday week The long summer weekend followed seasonal trends with lower meeting volume week over week and tee’d up changes in the meeting markets and top industries mix. Meetings and events decreased …

Hyatt Expands Collaboration with Knowland Focused on Increasing Group Business Market Share

Relationship provides revenue-generating tools to managed and franchised hotels to outsell competitors ARLINGTON, Va.— July 13, 2022 — Knowland, one of the world’s leading providers of data insight within the hospitality meetings and events industry, …

Meetings and Events Show Significant Growth of 334 Percent Over June 2021

June increased 16.6 percent over May 2022 as the industry continues to build recovery momentum ARLINGTON, Va. — June 7, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released …

Weekly Group Business Trends, Week Ending July 2, 2022

Meetings and events ready for the long holiday weekend Summer season fluctuations continue as the long Fourth of July holiday comes up at the end of this week. Meetings and events decreased by 16.1% compared to the prior week. After this next week, …