National Associations lead in meetings and events in four of the five top markets ARLINGTON, Va. — Dec. 6, 2023 — Knowland, the world’s leading
Change is Inevitable, Growth is Optional
I was asked by my team to provide insights from the road, what I’ve seen, and what trends and challenges are looming on the horizon. I joked that I
Knowland releases certification program to increase ROI
Knowland releases the Knowland Certification Program, which includes three certification credentials to help hotel sales professionals level improve
Knowland Announces Certification Program to Advance Sales Proficiency and Increase Hotel ROI
Certification demonstrates achievement in Knowland’s standard of excellence for delivering results through data-driven pipeline generation best
Meetings Industry Forecast 2024
Event planner expectations are running high — as are projected costs.
The Data-Driven CVB: Modern Destination Marketing
In today’s rapidly evolving business travel landscape, convention and visitor bureaus (CVBs) and destination marketing organizations (DMOs) remain
Generative AI and Sensitive Hotel Data
With the contracts, regulations, and expectations involved when handling sensitive data, there are some things to keep in mind when implementing a
Knowland: Nashville Reports Strong Meetings and Events Growth
ARLINGTON, Virginia—Knowland reported Nashville experienced strong growth for meetings and events since last year at 31.5 percent. Las Vegas came in
It is time to leverage software certification in hospitality
Although the past several years have shown us the resiliency of our industry, staffing issues continue, particularly from the sales perspective. It