Big come back for event volume after the holiday effect subsides
The post-holiday rebound is reflected in this week’s meetings and events volume. The number of meetings and events increased 79.2% compared to the prior week. This jump reflects the return to summer rhythms for meetings and events after the long July 4th holiday.
The average number of attendees for the week was up to 80 people, while the average square footage used was 1,680 per event and square feet used per person remained steady at 21.
The corporate market segment regained its dominant position with 59.6% of overall meetings business for the week. This week, the Tech segment returned to the top five segments: National Association, Technology, Education, Training/Education, and Healthcare.
Markets with the highest week over week variance for number of meetings were Chicago, Boston, Atlanta, Washington DC, and Denver. Washington DC led with the highest average attendees at 87, with an average 21 sq ft of meeting space per person.
|Market||Average Attendees||Average Square Footage Used|
|Washington DC MD VA||87||1,823|
These numbers and markets change weekly, with this week revealing some growth in traditional top 25 meeting markets and segments/industries post-holiday.
Knowland tracks the weekly event activity across 113 markets globally and is expanding coverage regularly.