Hot Data Trends

Weekly Group Business Trends, Week Ending July 30, 2022

Event volume stabilizes into mid-Summer Natural seasonality returns to the U.S. markets as meetings and events volume normalize. The number of meetings and events decreased 11.4% compared to the big jump of the prior week due to post-holiday growth. …

Weekly Group Business Trends, Week Ending July 23, 2022

Meetings growth continues during the peak of summer The industry is now showing recovery from the long holiday weekend. Meetings and events increased by 11.9% compared to the prior week. Event activity is expected to rebound as we move past the …

[Webinar Replay] Meetings Recovery Forecast Shows Stronger-Than-Expected Performance for Q2 2022

Meeting Industry Recovery Outlook 2022-2024, Q2 2022 Update “What a difference a quarter makes,” was how Kristi White, Knowland chief product officer, opened the industry recovery webinar for Q2 2022. This week Knowland released its quarterly event …

Weekly Group Business Trends, Week Ending July 16, 2022

Big come back for event volume after the holiday effect subsides The post-holiday rebound is reflected in this week’s meetings and events volume. The number of meetings and events increased 79.2% compared to the prior week. This jump reflects the …

Knowland’s Meeting Recovery Forecast Q2 Update Reflects Stronger than Expected Performance

Q2 performance fuels adjusted forecast to reach full market recovery in 2023 ARLINGTON, Va. — July 20, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, released the quarterly update …

Meetings Recovery Forecast Reveals Stronger-Than-Expected Performance

The rate of recovery for meetings and events has sped up fueled by smaller meetings and events of 200 attendees or less. The meetings and events industry is on track to reach full market recovery next year, according to data and hospitality …

Weekly Group Business Trends, Week Ending July 9, 2022

SMERF segments are the big “meeters” for this holiday week The long summer weekend followed seasonal trends with lower meeting volume week over week and tee’d up changes in the meeting markets and top industries mix. Meetings and events decreased …

Meetings and Events Show Significant Growth of 334 Percent Over June 2021

June increased 16.6 percent over May 2022 as the industry continues to build recovery momentum ARLINGTON, Va. — June 7, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released …

Weekly Group Business Trends, Week Ending July 2, 2022

Meetings and events ready for the long holiday weekend Summer season fluctuations continue as the long Fourth of July holiday comes up at the end of this week. Meetings and events decreased by 16.1% compared to the prior week. After this next week, …

Weekly Group Business Trends, Week Ending June 25, 2022

Event activity remains level as holiday weekend nears Group activity holds steady as hospitality begins to ready for the coming 3-day holiday. Meetings and events inched above last week’s volume with a +0.5% increase compared to the prior …

Weekly Group Business Trends, Week Ending June 18, 2022

Leisure travel continues with strong demand as the summer takes off Hospitality continues to experience a strong rebound in leisure demand, which dominates travel as the summer begins. Meetings and events decreased slightly at -4.9% compared to the …

Weekly Group Business Trends, Week Ending June 11, 2022

Event activity rebounds as summer begins There has been a rebound after seeing a decline in the U.S. market due to Memorial Day weekend. Meetings and events increased by 41.4% compared to the prior week. The next few weeks should continue to grow as …