Hot Data Trends

Knowland’s Meeting Recovery Forecast Q2 Update Reflects Stronger than Expected Performance

Q2 performance fuels adjusted forecast to reach full market recovery in 2023 ARLINGTON, Va. — July 20, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, released the quarterly update …

Meetings Recovery Forecast Reveals Stronger-Than-Expected Performance

The rate of recovery for meetings and events has sped up fueled by smaller meetings and events of 200 attendees or less. The meetings and events industry is on track to reach full market recovery next year, according to data and hospitality …

Weekly Group Business Trends, Week Ending July 9, 2022

SMERF segments are the big “meeters” for this holiday week The long summer weekend followed seasonal trends with lower meeting volume week over week and tee’d up changes in the meeting markets and top industries mix. Meetings and events decreased …

Meetings and Events Show Significant Growth of 334 Percent Over June 2021

June increased 16.6 percent over May 2022 as the industry continues to build recovery momentum ARLINGTON, Va. — June 7, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released …

Weekly Group Business Trends, Week Ending July 2, 2022

Meetings and events ready for the long holiday weekend Summer season fluctuations continue as the long Fourth of July holiday comes up at the end of this week. Meetings and events decreased by 16.1% compared to the prior week. After this next week, …

Weekly Group Business Trends, Week Ending June 25, 2022

Event activity remains level as holiday weekend nears Group activity holds steady as hospitality begins to ready for the coming 3-day holiday. Meetings and events inched above last week’s volume with a +0.5% increase compared to the prior …

Weekly Group Business Trends, Week Ending June 18, 2022

Leisure travel continues with strong demand as the summer takes off Hospitality continues to experience a strong rebound in leisure demand, which dominates travel as the summer begins. Meetings and events decreased slightly at -4.9% compared to the …

Weekly Group Business Trends, Week Ending June 11, 2022

Event activity rebounds as summer begins There has been a rebound after seeing a decline in the U.S. market due to Memorial Day weekend. Meetings and events increased by 41.4% compared to the prior week. The next few weeks should continue to grow as …

Weekly Group Business Trends, Week Ending June 4, 2022

Event activity still impacted by Memorial Day Holiday The U.S. market is still experiencing native seasonality trends from last week’s Memorial Day Weekend, decreasing 18.3% compared to the prior week. We should see a rebound in growth in the next …

Knowland Monthly Meetings and Events Report Marks Significant Growth of 276 Percent Over May 2021

Month-over-month increase of 12.5 percent over April 2022 indicates the industry is moving faster through recovery Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released its monthly …

Weekly Group Business Trends, Week Ending May 28, 2022

Week over week event activity reflects Memorial Day Holiday After 5 weeks of consecutive growth, the U.S. market experienced native seasonality trends last week, decreasing 12.8% compared to the prior week. The decline was anticipated as it is normal …

Weekly Group Business Trends, Week Ending May 21, 2022

U.S. Markets experiences 5 consecutive weeks of growth in event activity For the fifth week in a row, the U.S. market realized growth, continuing to show a positive trajectory in the market. The increase this week at 7.4% was higher than the increase …