Event activity growth flattens as the end of summer nears
The number of meetings and events decreased 4.0% compared to the prior week. This is typical for the end of summer seasonal trends as families take final vacations and prepare for back to school. Upward growth trends are expected to return after Labor Day.
The average number of attendees for the week was 71, while the average square footage used was 1,576 per event and square feet used per person was steady at 22.
The corporate market segment regained its dominant position with 59.5% of overall meetings business for the week. Education moves into spot #2 as meetings for back to school are held. The the top five segments for the week were: National Association, Education, Healthcare, Technology, and Training/Education.
Markets with the highest week over week variance for number of meetings were Salt Lake City, Detroit, Denver, Las Vegas, and Seattle. For this week, Las Vegas had the highest average square feet per person at 32 while Salt Lake/Detroit/Denver all tied with the lowest square feet per person at 17.
|Market||Average Group Size||Average Sq Ft Used|
|Salt Lake City – Ogden, UT||78||1,293|
|Las Vegas, NV||100||3,184|
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 113 markets globally and is expanding coverage regularly.