Event volume stabilizes into mid-Summer
Natural seasonality returns to the U.S. markets as meetings and events volume normalize. The number of meetings and events decreased 11.4% compared to the big jump of the prior week due to post-holiday growth. This trend reflects traditional summer rhythms for meetings and events.
The average number of attendees for the week was 78, while the average square footage used was 1,645 per event and square feet used per person was 22.
The corporate market segment regained its dominant position with 58.2% of overall meetings business for the week. The the top five segments for the week were: National Association, Education, Training/Education, Technology, and Healthcare.
Markets with the highest week over week variance for number of meetings were San Diego, Richmond-Petersburg, New York, Albany-Schenectady, ad Colorado Springs. Richmond-Petersburg had the highest average square feet per person at 41 people while Colorado Springs had the lowest square feet per person at 16 attendees.
|Market||Average Group Size||Average Sq Ft Used|
|San Diego, CA||85||2251|
|Richmond – Petersburg, VA||82||1320|
|New York, NY||50||1019|
|Colorado Springs, CO||56||896|
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 113 markets globally and is expanding coverage regularly.