Event volume reflects the beginnings of back to school
In line with typical seasonal trends. the number of meetings and events decreased 6.0% compared to the prior week. This is common at this time of the year as the south (which has been hot with returning events over the last 3 months) goes back to school. This trend should stabilize in the next week.
The average number of attendees for the week was 81, while the average square footage used was 1,780 per event and square feet used per person was 22.
The corporate market segment regained its dominant position with 54.8% of overall meetings business for the week. The the top five segments for the week were: National Association, Education, Technology, Healthcare, and Charity/Social Groups.
Markets with the highest week over week variance for number of meetings were Phoenix, Anaheim-Santa Ana, Denver, San Jose-Santa Cruz, and Pittsburgh. For this week, San Jose-Santa Cruz had the highest average square feet per person at 30 people while Phoenix had the lowest square feet per person at 18 attendees.
|Market||Average Group Size||Average Sq Ft Used|
|Anaheim – Santa Ana, CA||77||1,620|
|San Jose-Santa Cruz, CA||46||1,400|
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 113 markets globally and is expanding coverage regularly.