andrewcox

The Data-Driven Hotel Sales Team

In the hotel industry, data analytics is a trending topic – and for good reason! A data-driven strategy keeps hotels agile when it comes to revenue management, marketing, guest relations, and specifically, sales. Smaller teams, a shifting …

Weekly Group Meetings and Events Stats, Week Ending July 8, 2023

SMERF events make big jump in event share over the holiday week For the week ending July 8, 2023, the number of U.S. meetings and events dropped over 50% compared to the prior week due to the holiday week. These trends are consistent with the July …

Knowland Reports Meetings and Events Growth for June at 30.3 percent

Austin and Nashville performances shine brightly ARLINGTON, Va. — July 12, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reports June meeting and event volume is up 30.3 percent …

Teamwork and Technology: Positioning Sales Staff to Capitalize on the Return of Group Business

While challenges persist, such as labor shortages, new or inexperienced meeting planners, food shortages, cost increases, and shorter booking windows, some travel markets have fully recovered. Restrictions have been lifted in China and the EU, …

Remote Work Wipes Out One-Day Events

According to data from Knowland, presented at the Hospitality Show and HSMAI ROC Americas, the volume of one-day events decreased by 57% in 2023 compared to 2019. Why is this the case? Events have gotten longer, with two-three days as the sweet spot, …

Weekly Group Meetings and Events Stats, Week Ending July 1, 2023

National associations dominate as we head into the long summer holiday weekend For the week ending July 1, 2023, the number of U.S. meetings and events dropped 19.5% compared to the prior week. These trends are consistent with upcoming long holiday …

Tradeshow Takeaways: From Las Vegas to Toronto

This week was a busy one for the hospitality industry, with two major events taking place. The AHLA launched its inaugural event The Hospitality Show (THS) kicking off the week in Las Vegas while the HSMAI Revenue Optimization Conference (ROC) had …

Weekly Group Meetings and Events Stats, Week Ending June 24, 2023

Seasonal summer trends begin to kick in For the week ending June 24, 2023, the number of U.S. meetings and events decreased 7.8% compared to the prior week. These trends are consistent with seasonal trends for the summer. Corporate events lead event …