Strong growth for the week with focus on corporate events
For the week ending June 17, 2023, the number of U.S. meetings and events increased 30.5% compared to the prior week. These trends are consistent with seasonal trends for the week following Memorial Day holiday and kicking off summer. Corporate events lead event volume with 57.5% of meetings and events, followed by SMERF and Associations market segments.
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The average number of attendees for the week was steady at 79 (equal with last week), while the average square footage used was up to 1,750 (compared to 1,702) per event, and square feet used per person was 22.
The top five segments for the week were: National Association, Education, Technology, Training/Education, and Charity/Non-Profit/Social Sciences.
The top growth market movers and shakers were: Los Angeles-Long Beach, Anaheim-Santa Ana, Dallas, Washington DC, and Boston.
|Market||Average Group Size||Average Sq Ft Used|
|Los Angeles-Long Beach, CA||70||1,428|
|Anaheim-Santa Ana, CA||101||2,000|
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.