Meetings and events pick up to seasonal pace after holiday weekend
For the week ending June 10, 2023, the number of U.S. meetings and events increased 38.7% compared to the prior week. This upward trend is consistent with seasonal trends for the early summer. Corporate events lead event volume with 62.6% of meetings and events, with National Associations and Education being the top industries.
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The average number of attendees for the week was steady at 76 (compared to 79 last week), while the average square footage used was up to 1,776 (compared to 1,750) per event, and square feet used per person was 23.
The top five segments for the week were: National Association, Education, Technology, Healthcare, and Finance/Banking.
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.
