group sales

Old Way New Way

The New Way to Sell Group Over dependence on inbound RFPs as a “strategy” for selling group is a recipe for under-performance and that is what we are seeing in the market today. This is underscored by sales leaders remarking on how the winddown of …

Counterpoint: Direct Group Sales Over Indirect Platforms

More passive RFP platforms are not the answer. Intelligence-based Direct Sales drives 8X ROI for Hotel Group Sales. By Robert Post, Chairman & CEO – Knowland Knowland CEO Robert Post responds to recent articles/opinions that the $50 …

August Pace Navigator

The monthly Pace Navigator gives you the Knowland Advantage! Through its TAP solutions, Knowland aggregates, analyzes, and reports on past and future event booking data as reported by participating CVBs to deliver actionable trending insights needed …

What Do Planners Want from a Hotel Sales Call? Seven Ideas to Cut through The Clutter

By: Seth Kekessie In our webcast with long-time legendary event planner, Bobby Badalamenti, we took away seven ideas hotel group sales should deploy to connect better with planners. Get to the planner before a destination decision is made – …

Warning: Changing Group Market Conditions Ahead – You Need a Change of Plan

By Jim VanDevender With room inventory getting higher every month in the US, smart hotels are looking beyond their traditional comp set, are fending off the “new” emerging competition while adopting a more proactive group sales strategy. The group …

June Pace Navigator

Knowland is the only source for Convention & Visitors Bureaus (CVBs) performance and booking demand forecasting. The monthly Pace Navigator aggregates, analyzes, and reports on past and future event booking data as reported by participating …

Mid-Year is Here – Three reasons you might not be hitting your group business goal and what to do about it.

By Jim VanDevender Midyear can be a stressful time for hotel sales managers. By June, there is only six months left and Q4 is when you have either made your group goal or not. The good thing is that there is still time to turn things around and …

May Pace Navigator

The monthly Pace Navigator gives you the Knowland Advantage! Through its TAP solutions, Knowland aggregates, analyzes, and reports on past and future event booking data as reported by participating CVBs, to deliver actionable trending insights needed …

April Pace Navigator

The monthly Pace Navigator gives you the Knowland Advantage! Through its TAP solutions, Knowland aggregates, analyzes, and reports on past and future event booking data as reported by participating CVBs, to deliver actionable trending insights needed …

March Pace Navigator: North American Bookings Outlook Improves

Our latest analysis of group demand pace and new bookings is here! 2019 is off to a good start across major North American markets, with group room nights on the books up over last year. We also get our first stand-alone look at 2024, which promises …

February Pace Navigator: Crafting the Right Strategy for 2019

Industry reporting indicates that supply growth in the US is forecasted to be 2.1% for 2019, while industry occupancy forecasts remain relatively flat. Under these conditions, developing the right strategy that includes a strong base of group …

January Pace Navigator: A Strong Start for the New Year

2019 is having a strong start with 4.8% more definite rooms are on the books, compared to this time in 2017 and across all future dates, the new bookings velocity is up 9.3% compared to the same 3-month window in 2017. Check out the full results in …