Weekly Group Business Trends

SMERF segments are the big “meeters” for this holiday week The long summer weekend followed seasonal trends with lower meeting volume week over week

Meetings and events ready for the long holiday weekend Summer season fluctuations continue as the long Fourth of July holiday comes up at the end of

Event activity remains level as holiday weekend nears Group activity holds steady as hospitality begins to ready for the coming 3-day holiday.

Leisure travel continues with strong demand as the summer takes off Hospitality continues to experience a strong rebound in leisure demand, which

Event activity rebounds as summer begins There has been a rebound after seeing a decline in the U.S. market due to Memorial Day weekend. Meetings and

Event activity still impacted by Memorial Day Holiday The U.S. market is still experiencing native seasonality trends from last week’s Memorial Day

Week over week event activity reflects Memorial Day Holiday After 5 weeks of consecutive growth, the U.S. market experienced native seasonality

U.S. Markets experiences 5 consecutive weeks of growth in event activity For the fifth week in a row, the U.S. market realized growth, continuing to

Four consecutive weeks of growth in event activity The U.S. has realized four consecutive weeks of growth since the beginning of Spring, showing a