Corporate events continue to rally into the pre-holiday weeks
The number of U.S. meetings and events increased 41.4% compared to the prior week. The increase reflects consistent meeting performance as organizations wrap up the year to head into the holidays.
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The average number of attendees for the week was up to 80 (compared to 77 last week), while the average square footage used was 1,781 (compared to 1,652) per event and square feet used per person remained steady at 22 .
While the corporate market segment was steady at 65.7% (vs 63.6% last week) of overall meetings business for the week. The top five segments for the week were: National Association, Education, Healthcare, Financial/Banking and Technology.
In this strong rebound week after the holiday weekend, the top movers and shakers were: Washington DC, San Diego, Chicago, Houston, and Dallas.
| Market | Average Group Size | Average Sq Ft Used |
| Washington DC | 94 | 2,139 |
| San Diego, CA | 76 | 1,907 |
| Chicago, IL | 63 | 1,332 |
| Houston, TX | 92 | 2,037 |
| Dallas, TX | 71 | 1,650 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.