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Weekly Group Business Trends, Week Ending December 31, 2022

January 3, 2023

SMERF and Wedding Events take front stage over the holidays

The number of U.S. meetings and events decreased 25.3% compared to the prior week. The change is typical for holiday meeting trends. The industry make up of events changed dramatically as corporate segment fell in favor of surges in SMERF (27%) and Weddings (16.5%).

Ready to see what is happening in your market today? Schedule a free market analysis to find out.

The average number of attendees for the week was 71 (compared to 77 last week), while the average square footage used was 1,512 (compared to  1,781) per event and square feet used per person was 21.

12-31-22 Weekly Data

While the corporate market segment was down to 37.0% (vs 64.7% last week) of overall meetings business for the week. The top five segments for the week were: Education, Religious, Travel, Social – Sports, and Sports Entertainment.

The top market movers and shakers were: Atlanta, Des Moines, Austin, Fort Myers, and Jacksonville.

Market Average Group Size Average Sq Ft Used
Atlanta, GA 93 1,917
Des Moines, IA 159 2,550
Austin, TX 97 1,275
Ft. Myers, FL 46 1,124
Jacksonville, FL 55 1,178

These numbers and markets change weekly based on market dynamics and social trends.

Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.

Talk to a Knowland data expert today for sneak peek at your market trends.

Category iconHot Data Trends Tag iconWeekly Group Business Trends

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