Weekly Group Business Trends

Back to school hampers our motivation to meet — but not for long The number of U.S. meetings and events decreased 4.1% compared to the prior week. This is a minor week-over-week drop, but expected for late August. Compared to December and …

Meetings are back on the upswing as we head into Fall The number of U.S. meetings and events increased 6.1% compared to the prior week. Summer is one of those down times for the meetings industry, so it is good to see an upswing. This time of year …

Event activity growth flattens as the end of summer nears The number of meetings and events decreased 4.0% compared to the prior week. This is typical for the end of summer seasonal trends as families take final vacations and prepare for back to …

Event volume reflects the beginnings of back to school In line with typical seasonal trends. the number of meetings and events decreased 6.0% compared to the prior week. This is common at this time of the year as the south (which has been hot with …

Event volume stabilizes into mid-Summer Natural seasonality returns to the U.S. markets as meetings and events volume normalize. The number of meetings and events decreased 11.4% compared to the big jump of the prior week due to post-holiday growth. …

Meetings growth continues during the peak of summer The industry is now showing recovery from the long holiday weekend.  Meetings and events increased by 11.9% compared to the prior week. Event activity is expected to rebound as we move past the …

Big come back for event volume after the holiday effect subsides The post-holiday rebound is reflected in this week’s meetings and events volume. The number of meetings and events increased 79.2% compared to the prior week. This jump reflects the …

SMERF segments are the big “meeters” for this holiday week The long summer weekend followed seasonal trends with lower meeting volume week over week and tee’d up changes in the meeting markets and top industries mix. Meetings and events decreased …

Meetings and events ready for the long holiday weekend Summer season fluctuations continue as the long Fourth of July holiday comes up at the end of this week. Meetings and events decreased by 16.1% compared to the prior week. After this next week, …

Event activity remains level as holiday weekend nears Group activity holds steady as hospitality begins to ready for the coming 3-day holiday. Meetings and events inched above last week’s volume with a +0.5% increase compared to the prior …

Leisure travel continues with strong demand as the summer takes off Hospitality continues to experience a strong rebound in leisure demand, which dominates travel as the summer begins. Meetings and events decreased slightly at -4.9% compared to the …