Rebound after the holiday weekend drives strong meeting volume growth
The number of U.S. meetings and events increased 309.8% compared to the prior week, showing a nice rebound after the Thanksgiving holiday. The increase reflects normal business trends as companies rush to finish business, finalize budgets, and meet with clients before the end of the year.
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The average number of attendees for the week was 77 (compared to 71 last week), while the average square footage used was 1,652 (compared to 1,425) per event and square feet used per person returned to 22 (compared to 20).
While the corporate market segment rebounded to a strong 63.6% (vs 44.6% last week) of overall meetings business for the week. The top five segments for the week were: Education, National Association, Healthcare, Technology and Financial/Banking.
In this strong rebound week after the holiday weekend, the top movers and shakers were: Atlanta, Phoenix, Washington DC, Chicago, and Boston.
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These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.