Long holiday weekend meeting activity follows seasonality trends
The number of U.S. meetings and events decreased 82.0% compared to the prior week. The slow in meeting volume growth for this week is consistent with holiday seasonality, reflecting that people are starting holiday gatherings at home with family starting early in the week and through the long weekend.
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The average number of attendees for the week was 71 (compared to 82 last week), while the average square footage used was 1425 (compared to 1,800) per event and square feet used per person was fell to 20 (compared to 22).
While the corporate market segment still dominated it fell to 44.6% (vs 61.6% last week) of overall meetings business for the week, while SMERF jumped to 27.%. The top five segments for the week were: Education, Religious, Sports Entertainment, Travel and Charity/Non-Profit/Social Sciences.
In this down week, we focus on the markets with the largest estimated meeting size. Top markets were Connecticut, Kansas, Maui, Rochester and Albany.
| Market | Average Group Size | Average Sq Ft Used |
| Connecticut Area | 2,384 | 59,352 |
| Kansas | 635 | 36,975 |
| Maui Island, HI | 636 | 10,307 |
| Rochester, NY | 345 | 14,358 |
| Albany-Schenectady, NY | 254 | 6,483 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.
