Education leads group business industry trends this week
The number of U.S. meetings and events increased 28.0% compared to the prior week. The change is typical for post-holiday activity. Corporate events lead the events return with 54.5% of volume, with Education as the top industry meeting at 35.7%.
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The average number of attendees for the week was 76 (compared to 71 last week), while the average square footage used was 1,575 (compared to 1,512) per event and square feet used per person was 21.
The top five segments for the week were: Education, National Association, Healthcare, Religious, and Technology.
The top growth market movers and shakers were: Las Vegas, Los Angeles-Long Beach, Seattle, Riverside-San Bernardino, and Central New Jersey.
|Market||Average Group Size||Average Sq Ft Used|
|Las Vegas, NV||93||2,719|
|Los Angeles-Long Beach, CA||103||2,136|
|Riverside-San Bernardino, CA||5||1,050|
|Central New Jersey||76||1,525|
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.